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Cartoon Doll Emporium Deploys New Engagement Tool for Its Social Network Site

October 21, 2008

Conduit, a leading provider of website syndication solutions, and Cartoon Doll Emporium (CDE), the leading dress up games community for Tween girls, today announced the successful launch of the official CDE community toolbar.

Using its new community toolbar, the company has given CDE users direct browser access to the best features on the site including games, chat, private messages, reputation points, profiles, friends, the CDE blog and shopping mall. The community toolbar travels with users wherever they go on the Internet as a persistent method for instantly communicating news and special offers and encouraging use of both free and fee-based products. More, CDE is finding that the toolbar is an excellent method for increasing engagement: when users are logged into the site, their toolbar gives them real-time updates; for example, alerting them when their friends are online or they have new messages.

Founded in 2006, CDE has over 1700 original, hand-drawn/painted dress up games targeted at 6 – 14 year girls. “Tween girls are a valuable market and thousands of marketers are trying to get their attention when they go online,” said Evan Bailyn, CEO of Cartoon Doll Emporium. “With our toolbar right in the browser, we have a recognition method for getting news and information out fast and are already seeing an increase in traffic and repeat visits.”

According to Comscore, CDE is one of the top ten most popular kids’ destinations online, visited by more than 6 million unique users each month. “There are more than 15 million dress-up doll enthusiasts in the U.S. alone,” continued Bailyn. “Our CDE community toolbar is helping convert this massive audience into a CDE community.”

“Competition among social networks is intense,” said Ronen Shilo, CEO of Conduit. “The most successful ones, like CDE, find innovative, non-intrusive methods to capture the imagination of their users and encourage participation. The Cartoon Doll Emporium community toolbar is an excellent example of how a small company with a limited marketing budget can significantly improve engagement.”

The Conduit Website Syndication Platform is available free of charge and has earned the TRUSTe “Trusted Download” certification. Conduit-powered toolbars can be deployed on Firefox and Internet Explorer for Windows, Mac and Linux. Interested web publishers can learn more at www.conduit.com.

About Cartoon Doll Emporium

Cartoon Doll Emporium (CDE) is a virtual playland for tweens that features the largest collection of original dress up games online. Ranked by Comscore as one of the top 10 most popular kids’ destinations online, CDE is visited by more than 6 million different people every month. In addition to its collection of dolls, CDE also features arcade games, cute pictures, contests, a forum, and MyCDE, one of the most unique social networks online.

About Conduit

Conduit provides website syndication solutions for web publishers that increase site traffic, revenue, and brand loyalty while simplifying access to the content, communities and applications that subscribers care about most. By creating a direct, always-on connection between publishers and subscribers, Conduit opens new channels for real-time communication and commerce. More than 180,000 publishers have joined the Conduit network worldwide, including major brands such as Fox News, Lufthansa, Major League Baseball, Greenpeace, TechCrunch, Softonic and small and medium organizations in 180 countries around the globe. Web publishers who become part of the Conduit network have the opportunity to syndicate their website content and applications directly to the browser by allowing subscribers to add them as simply as adding an RSS feed. To create a community toolbar for your website, visit: www.conduit.com.

 Press Contacts  Kelly Hoffman Cartoon Doll Emporium 212-695-4074 Email Contact  Lisa Dilg PerkettPR for Conduit 313.399.0892 Email Contact

SOURCE: Conduit




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