Finish Line Primes Its Websites for the Holiday Season With Web Application Experience Management Services From Gomez
Posted on: Tuesday, 21 October 2008, 09:00 CDT
LEXINGTON, Mass., Oct. 21 /PRNewswire/ -- The Finish Line, Inc. , one of the largest mall-based specialty retailers, today announced that it has selected Gomez, Inc. to provide web application experience management services for its websites. These services will ensure its online customers receive the best possible web experiences, especially during the busy holiday season.
Finish Line sells sport inspired footwear, apparel and accessories via http://www.finishline.com/ and multicultural streetwear via http://www.manalive.com/. The company is anticipating that its web traffic volumes will peak during the holiday season, with up to 150,000 unique visitors per day on its http://www.finishline.com/ site alone.
"We want our customers to have the best possible online shopping experience, especially during the crucial holiday season," says Roger Underwood, Finish Line's Senior Vice President Information Systems. "To maximize potential revenue and our brand exposure online, we must be proactive about ensuring the quality of our web experiences from development through deployment."
Finish Line will test web applications in development using Gomez's self- service Reality Load XF external load testing service and its Reality View XF cross-browser visual testing service. Reality Load XF helps organizations preview how peak traffic impacts the end-user experience. It does this by combining high-volume application load testing with broad geographic experience testing, using Gomez's global network of 40,000 'last mile' measurement points. Reality View XF enables the Finish Line to view its websites across more than 500 combinations of browsers, platforms, operating systems and screen resolutions, providing visibility to situations where their websites would not display well or at all. The retailer will then be able to diagnose web application experience issues before they affect the customer experience.
In production, Finish Line will use Gomez's Active Network XF and Active Last Mile XF monitoring services to measure the speed, availability and consistency of its websites from its customers' point of view. These services test web performance from more than 150 Internet backbone nodes and 40,000 last mile measurement points around the world.
Finish Line will use Gomez's services to establish trending models from which to baseline and benchmark the quality of their web experience delivery.
About Finish Line
The Finish Line, Inc. is one of the largest mall-based specialty retailers operating under the Finish Line and Man Alive brand names. The Finish Line, Inc. is publicly traded on the NASDAQ Global Select Market under the symbol FINL. The Company currently operates 698 Finish Line stores in 47 states and online and 94 Man Alive stores in 19 states and online. To learn more about these brands, visit http://www.finishline.com/ and http://www.manalive.com/.
About Gomez
Gomez, Inc. is a leading provider of web application experience management services, which businesses use to test their web applications while in development and to monitor their web applications after deployment. More than 2,000 customers use Gomez's on-demand services to improve the quality of the web experience in order to increase their revenue from web applications, reduce their operating costs, and extend their brand reputations. For more information, please visit http://www.gomez.com/.
Gomez and gomez.com are registered service marks, and ExperienceFirst, Reality View XF, Reality Load XF, Active Network XF and Active Last Mile XF, are service marks, of Gomez, Inc. All other trademarks and service marks are the property of their respective owners.
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Gomez, Inc.
CONTACT: Samantha McGarry, Gomez, Inc., +1-781-778-2783,smcgarry@gomez.com
Web site: http://www.gomez.com/http://www.finishline.com/http://www.manalive.com/
Source: PRNewswire
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