October 21, 2008

ioWorldMedia, Inc. Launches Io4business

TAMPA, Fla., Oct. 21 /PRNewswire-FirstCall/ -- ioWorld Media, Inc. (Pink Sheets: IWDM) announced today that it has launched io4business, a new wholly-owned subsidiary that produces innovative custom music programming for businesses.

io4business (http://www.io4business.com/) is a customized background music and messaging system for businesses that can be ordered online, and provides the ability and flexibility to place and/or sell in-store advertising to suppliers and vendors. io4business is especially suited for businesses with multiple locations, such as specialty retail and department stores, offices, restaurants, hotels, casinos, showrooms and salons.

io4business harnesses the music programming expertise of radioio ("radio eye-oh," for "Internet only") (http://www.radioio.com/), a service of ioWorldMedia that is one of the Internet's first music webcasters, and its dedication to superior, Internet-only music streaming.

"The launch of io4business signifies a major shift in the background music industry," said radioio founder Mike Roe. "We saw an intriguing opportunity to leverage our infrastructure and delivery mechanism to offer a more diverse, convenient and cost-effective product."

Aaron Brusse, with more than 15 years in the background music industry, has been named vice president of io4business. "Aaron's ability to seek out and implement cutting-edge delivery platforms, coupled with his vision, drive, hands-on experience and proven success in sales and management, make him the perfect fit to head up radioio's new io4business division," said Roe.

Brusse said, "io4business packages an incredibly efficient delivery model for the business world. Our ability to completely customize content, our key industry connections, and our attractive product and pricing levels will allow io4business to become a major player relatively quickly."

For complete information about io4business, including music choices, packages, online ordering and pricing, visit http://www.io4business.com/

For interviews, executive photos, and other media requests, contact Elise Brown ([email protected]), phone 609.890.8487.

About ioWorldMedia:

ioWorld Media, Inc. (Pink Sheets: IWDM), headquartered in Tampa, Florida, is dedicated to identifying, testing and marketing innovative consumer media alternatives. ioWorld Media currently owns radioio.com, an advertiser-supported, multi-channel Internet radio station; io4business.com, an innovative custom background music and messaging service for businesses; and SearchPlay, LLC, which moves the Internet search engine to inside the media player, revolutionizing the way listeners search while listening online.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Mike Roe https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=82444

ioWorld Media, Inc.

CONTACT: Elise Brown, Drummer PR, +1-609-890-8487 ofc, +1-215-990-6977cell, [email protected], for ioWorld Media, Inc.; or Investors, Thomas J.Bean, +1-813-637-2141, [email protected], for ioWorld Media, Inc.

Web site: http://www.io4business.com/http://www.radioio.com/