October 21, 2008
Blinkx Partners With Mr. Paparazzi to Bring Users the Latest Celebrity Scoops and Scandals
blinkx, the world's largest and most advanced video search engine, today announced a partnership with Mr. Paparazzi (www.mrpaparazzi.com), the popular entertainment news and gossip site featuring Hollywood and U.K. celebrities. From footage of Eva Longoria's latest shopping spree, to a video of Amy Winehouse singing in her garage, Mr. Paparazzi's content provides an intimate, authentic look into the lives of everyone's favorite celebrities, now more easily accessible than ever at www.blinkx.com. Under the terms of the agreement, blinkx will leverage its AdHoc platform to place contextually relevant advertising against Mr. Paparazzi's clips, and will share resulting advertising revenue with Mr. Paparazzi.
Following the success of television show "Paparazzi," celebrity picture agency Big Pictures launched Mr. Paparazzi, a Web site devoted to celebrity news, gossip and videos. Mr. Paparazzi offers access to up-to-the-minute celebrity images and videos, and pays viewers for their own celebrity snaps. Thousands of the site's exclusive videos are now readily available at blinkx.
"Celebrity news and gossip have always been wildly popular on the Web," said Suranga Chandratillake, founder and CEO, blinkx. "There is a seemingly insatiable need for this type of entertainment and our partnership with Mr. Paparazzi gives our worldwide audience instant access to the latest celebrity scoop."
"We're thrilled to partner with blinkx, the leader in online video search," said Dan Barton, head of IT and Production, Mr. Paparazzi. "blinkx's innovative technology allows us to share the best celebrity rumors, gossip and industry secrets with fans everywhere, immediately and easily."
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 350 partners and 26 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx plc (LSE AIM:BLNX) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 26 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.