October 21, 2008

Betaworks and Reprise Media Announce Innovative Search Engine Marketing and Optimization Partnership

Reprise Media, an award-wining search engine and social media marketing agency and Betaworks, a renowned accelerator of new technology businesses, today announced a ground-breaking partnership in which Reprise Media will serve as the exclusive search marketing and optimization partner for Betaworks. This agreement allows the Betaworks network of startup companies to harness the value of search engine marketing and optimization to accelerate their emerging business growth.

"This is a fantastic opportunity for our network companies at a crucial stage of their growth to tap into the expertise of a leading SEM that they otherwise would not have access to," said John Borthwick, CEO of Betaworks, "Reprise Media brings a rich understanding of the challenges entrepreneurial businesses face and how search marketing and optimization can take them to the next level."

Eighty percent of all online sessions begin at a search engine, making it the ideal way to reach and engage with an active, interested audience. Because Betaworks companies are intensely focused on accelerating their growth and establishing long-term equity, the scalability and flexibility of paid search and the lasting effectiveness of SEO are ideal marketing tactics.

"Betaworks is a great channel partner that's helping to build the next generation of leading Internet companies," said Joshua Stylman, co-CEO of Reprise Media, "We are looking forward to working with the pioneers of the next wave of online communications tools as well as partnering with another company that is immersed in New York City's Internet community."

About Betaworks

Betaworks accelerates businesses, moving them from A to D, fast. Some of the businesses in the Betaworks network include twitter.com, tumblr.com, someecards.com, lotame.com, lookery.com, goodrec.com and outside.in.

To learn more about Betaworks and their network, visit their website at http://betaworks.com.

About Reprise Media

Reprise Media is an award-winning search engine and social media marketing agency. The company helps leading brands - including Microsoft, ABC, Castrol, and Martha Stewart - manage their online reputations, drive traffic to their websites, acquire new customers and generate revenue through the power of search engine marketing. SearchViews, the company's blog, provides daily news and commentary on the search engine marketing industry and is considered a must-read by industry insiders.

A subsidiary of the Interpublic Group (NYSE: IPG), Reprise Media is headquartered in New York and has offices in San Francisco and Boston.