October 22, 2008

Musicoola Ltd. Powers New Interactive Music Service Platform at UPC Hungary

Musicoola Ltd., a full turnkey solution provider for digital music broadcasting, announced today that their solution is powering a new interactive music service offered by UPC Hungary, a leading television, broadband internet and telephone service provider. The new service is available to all UPC digital tv subscribers.

The "UPC Music package" contains 30 local and international audio music channels offering a variety of genres including rock, pop, world music, classical, jazz, electronic, and urban. Three of the channels are local (rock & pop, folk and nostalgia) and include Hungarian music, customized for Hungarian listeners. Subscribers can listen to high quality sound, 24/7, uninterrupted by advertising or DJ's chatter.

For its subscribers, UPC and Musicoola have created a customized interactive application, carrying the UPC brand, which enables subscribers to view and select from various genres, and provides an accurate and real-time display of song's data including song title, artist and album.

"We were delighted to assist UPC Hungary in boosting their digital service offering," says Amir Golan, Musicoola's Chairman and Co-Founder. "We are confident that UPC's subscribers will enjoy the new music service, which incorporates local music needs," he adds.

Musicoola's end-to-end solution includes content, technology and a managed service. Musicoola provides an infinite number of fully customized music channels and genres and enables full assimilation of channels on any digital TV platform.

About UPC:

UPC Hungary is a leading television, broadband internet and telephone service provider offering services through its cable networks in several big towns and smaller settlements in their environs throughout Hungary. According to the figures of the company as of June 30, 2008, UPC Hungary operated over 1.4 million services through its networks reaching 1.2 million homes, for 640,000 cable television, 48,000 digital cable television, 173,000 digital satellite, 305,000 broadband internet and 214,000 telephone subscribers. UPC Hungary is a wholly owned subsidiary of Liberty Global Inc., present in 10 European countries as well as in Asia and South America (NASDAQ: LBTYA, LBTYB, LBTYK).

For more information, visit www.upc-hu/en.

About Musicoola:

Musicoola provides a full turnkey solution for music channels on all digital broadcasting platforms, such as "Boom TV" Romania, "HOT" Israel and "Yes" Israel.

For more information on Musicoola, visit www.musicoola.com.