October 22, 2008
Liquid Compass Re-Signs Crawford Broadcasting
Liquid Compass, a premier streaming delivery network, announced that it has re-signed Crawford Broadcasting, the nation's pioneer Christian broadcaster. Crawford Broadcasting has been a Liquid Compass client since 2005.
Under the terms of the new contract, Liquid Compass will continue to provide streaming media and RIAA royalty reporting services to 22 Crawford stations in major markets throughout the U.S., including Buffalo, Birmingham, Chicago, Denver, Detroit, Los Angeles, Rochester, San Francisco and St. Louis.
"We consider Internet streaming to be the transmission medium of choice for the future and are working hard to provide our listeners with the best online streaming product available, without putting undue strain or our bottom-line," said Crawford Broadcasting's Cris Alexander. "Liquid Compass continues to focus on our needs and deliver superior value in its streaming media offerings as well as in their customer service and support. This is especially important to us in today's marketplace and uncertain economic times."
As the radio industry migrates more and more to the Internet and looks for ways to monetize its streaming initiatives, so too is Crawford Broadcasting. And, as an example of Liquid Compass' demonstrated cost effectiveness and added value to clients, the company soon will be providing interactive sales training to the Crawford Broadcasting staff as the company begins its in-stream selling efforts in the near future.
"The Liquid Compass streaming delivery network allows clients like Crawford Broadcasting to focus more on building an attractive platform for their listener and, in this case, future advertising base, rather than bear the burden of cost to sustain their larger interactive initiatives," said Zackary Lewis, Liquid Compass' CEO. "We are very pleased that Crawford Broadcasting recognizes the value of our streaming media capabilities and has chosen to extend their contract with us."
About Crawford Broadcasting
Crawford Broadcasting Company is the industry leader in reaching radio's most loyal and responsive audience, providing the very best in Christian and secular programming with cutting-edge radio station facilities. Founded in 1958, the Crawford Broadcasting Company has a rich history as the pioneer in Christian broadcasting. The company currently operates 24 AM and FM radio stations in 10 markets from coast to coast.
About Liquid Compass
Liquid Compass (www.liquidcompass.net) is a premier streaming delivery network, headquartered in Denver, Colorado. In addition stream hosting services, Liquid Compass also offers customizable media player development, online content and traffic management. Currently Liquid Compass provides streaming media services to more than 700 radio stations, including: Entercom, Lincoln Financial Media, Bonneville, Greater Media, Entravision, Crawford Broadcasting, BMP Radio and more. More information about Liquid Compass is available at www.liquidcompass.net.