October 23, 2008

Gomez to Provide Web Application Experience Management Services to Finish Line

The Finish Line, a specialty retailer of footwear, has selected Gomez to provide web application experience management services for its websites.

Finish Line will test web applications in development using Gomez's self- service Reality Load XF external load testing service and its Reality View XF cross-browser visual testing service. Reality Load XF helps organizations preview how peak traffic impacts the end-user experience.

Reality View XF enables the Finish Line to view its websites across more than 500 combinations of browsers, platforms, operating systems and screen resolutions, providing visibility to situations where their websites would not display well or at all. The retailer will then be able to diagnose web application experience issues before they affect the customer experience.

In production, Finish Line will use Gomez's Active Network XF and Active Last Mile XF monitoring services to measure the speed, availability and consistency of its websites from its customers' point of view. These services test web performance from more than 150 internet backbone nodes and 40,000 last mile measurement points around the world.

Roger Underwood, Finish Line's senior vice president information systems, said: "We want our customers to have the best possible online shopping experience, especially during the crucial holiday season. To maximize potential revenue and our brand exposure online, we must be proactive about ensuring the quality of our web experiences from development through deployment."