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Lycos Announces Top Political Search Terms of Election ’08; It’s Palin in a Landside

October 23, 2008

WALTHAM, Mass., Oct. 23 /PRNewswire/ — Lycos, Inc. (http://www.lycos.com/), a leading provider of social publishing, media and search services, today announced the following information from the Lycos 50(TM), the most popular Internet search terms and trends for the week ending Oct. 18, 2008. For more information on this week’s list and commentary, go to http://50.lycos.com/ or follow the Lycos 50 on Twitter. Readers of the Lycos 50 can also share their thoughts on Internet trends and pop culture on the Lycos 50 Blog located at http://lycos50.tripod.com/blog/ and the Under the Red Carpet Blog at http://redcarpet.tripod.com/blog/.

   Top 15 Political Search Queries for Week Ending Oct. 18, 2008:    1) Sarah Palin                8) War on Terror   2) Barack Obama               9) Republican   3) Tina Fey                  10) Democrat   4) John McCain               11) ACORN   5) Presidential Debate       12) Joe Biden   6) Economy                   13) Polling Numbers   7) Healthcare                14) Joe the Plumber                                15) Colin Powell    

With less than two weeks before the Nov. 4 election, the most popular political search term top of mind with web users continues to be Sarah Palin. This week, Gov. Palin generates one-third more search activity than Democratic presidential candidate Barack Obama, while interest in Palin outnumbers interest in her GOP Presidential running mate John McCain nearly three to one. Senator Joe Biden is the least searched of the political candidates, registering search activity far below Palin, Obama and McCain, receiving as many searches as song lyrics and school loans.

For the past six weeks, Gov. Palin has generated more search activity than all other candidates, and during the week of Sept. 4, the GOP VP candidate drove more search interest than Hurricane Gustav and the DNC combined. At one point, Gov. Palin’s daughter Bristol Palin and Bristol’s boyfriend and father of her unborn child, Levi Johnston, were scoring bigger search numbers than Lindsay Lohan and Miley Cyrus.

At the height of her online popularity during the week of Sept. 11, the most popular Sarah Palin-related search queries included: Sarah Palin Speech, Sarah Palin family, Sarah Palin candidate, Sarah Palin Down syndrome, and Sarah Palin pregnant daughter.

Sen. Barack Obama entered the Lycos 50 for the first time during the week of June 11. At that time, the most popular Barack Obama-related search queries included Barack Obama T-shirts, Barack Obama Campaign and Barack Obama Speeches. Over the past two weeks, the most popular Barack Obama search queries now include: Who is Barack Obama, Obama’s Advisors, Barack Obama Facts and Obama Tax Plan. Web users also appear to have very little difficulty spelling the Democratic presidential candidate’s last name, but his first name is presenting a bit of a challenge. The most popular misspellings of Barack include Borack, Berack and Barak.

If web search activity is any indication, the three issues most critical to voters include the Economy, Healthcare and the War on Terror, in that order. Search activity for ACORN has also doubled over the past two weeks, while online interest in Gen. Colin Powell jumps 210 percent following his recent endorsement of Sen. Barack Obama. But it’s Joe the Plumber who continues to resonate with web users, up 380 percent since he hit the national spotlight during the Oct. 15 final Presidential Debate.

About Lycos, Inc.

Lycos, Inc. operates search and social media web sites that foster online communities, including the new Lycos Cinema community, bringing people together one flick at a time. Other Lycos products and sites include Lycos.com, Hotbot.com, Tripod.com, Angelfire.com, Gamesville.com, Lycos Mail, Webon, WhoWhere.com and The Lycos 50(TM). Lycos, Inc. (http://www.lycos.com/) is a wholly owned subsidiary of Daum Communications Corp., a leading search and Internet portal in Korea. Lycos was acquired by Korean Daum Communications Corp. in October 2004 and has its U.S. headquarters in Waltham, Massachusetts. Daum Communications Corp. is traded on the KOSDAQ: 035720, http://www.daum.net/.

Lycos(R) is a registered trademark of Lycos, Inc. All other product or service marks mentioned herein are those of Daum Communications Corp., Lycos, Inc. or their respective owners. All rights reserved.

Lycos, Inc.

CONTACT: Kathy O’Reilly of LYCOS, Inc., +1-781-370-2853,Kathy.O’Reilly@lycos-inc.com

Web site: http://www.lycos.com/




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