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Singer Direct Announces New Online Media Network

October 23, 2008

RYE BROOK, N.Y., Oct. 23 /PRNewswire/ — Singer Direct has announced the formation of its exclusive Online Media Network, a new and innovative marketing tool powered by “Live Decisions” that uses Transactional E-Mail to target consumers by their demographic make-up and purchase behavior.

Live Decisions is a technology developed by Web Decisions that enables real-time interactive marketing campaigns to be executed within transactional emails, on a website, or in the call center. Kim Addington, CEO of Web Decisions, says, “Singer Direct’s Online Media Network is an exciting new marketplace for publishers and advertisers to conduct business and our innovative technology allows unprecedented, real-time 1-to-1 customer or acquisition marketing.”

Sandra Roscoe, an EVP at Singer Direct and the force behind the creation of this network, emphasized its uniqueness by saying, “Targeted transactional e-mails is a new breakthrough in e-mail marketing, providing companies the necessary means to serve consumers relevant and timely advertisements.”

This network affords transactional e-mail publishers the opportunity to not only monetize their online communications, but to attract the “right ads for the right audience.” Roscoe believes that the Online Media Network can have a significant impact on the way third party advertisers utilize online promotional opportunities to reach new customers.

Singer Direct, a Strategic Business Unit of the Omnicom Media Group, offers integrated, multi-channel media campaign solutions. It also develops new revenue streams for companies by monetizing their existing customer contact points. Singer is known for its innovative ideas that break through the clutter to reach different targeted consumer groups.

About Omnicom Media Group

Omnicom Media Group is the media division of Omnicom Group Inc. Its businesses include leading media service companies OMD Worldwide and PHD Network, as well as a number of specialized companies in areas including search engine marketing, branded content production, asset barter, out-of-home media, insert media and discount newspaper. Omnicom Group Inc. ( http://www.omnicomgroup.com/ ) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Omnicom Media Group

CONTACT: Pat Sloan, Omnicom Media Group, +1-212-415-2109,Pat.sloan@ddb.com

Web site: http://www.omnicomgroup.com/




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