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Media Monitoring Triple Play Lowers Costs

Posted on: Friday, 24 October 2008, 12:00 CDT

CyberAlert, Inc., a worldwide media monitoring company for public relations and marketing, today launched the "triple play" promotion that bundles online news monitoring, broadcast tv news monitoring and online word-of-mouth monitoring into one integrated subscription service at the substantially reduced price of $379 per month.

"As we all face a painful recession, CyberAlert's Triple Play offers an extraordinary media monitoring value -- an unprecedented service at an unprecedented price," stated Bill Comcowich, CEO of CyberAlert. "CyberAlert Triple Play delivers exactly what every communications professional wants and needs at this time - more media coverage, more good clips, more timely delivery, all at lower cost," he said.

Unlike Triple Play promotions from phone and cable companies offering itty bitty savings for bundled services, CyberAlert's Triple Play offers a massive 60% discount from its standard retail rates.

The CyberAlert Triple Play package includes:

1) CyberAlert 4.0 - national news monitoring of 20,000+ online news sources including news syndication services, newspapers (daily/weekly), consumer magazines, trade journals, online news portals, and news Web sites of TV and news radio networks and stations.

2) CyberAlert TV - closed caption monitoring of national network / cable TV news programs and news programs on local TV stations in Top 100 markets.

3) CyberAlert WOM - consumer discussion (word-of-mouth) monitoring of 5+ million blog postings each day in 50+ million blogs; 100,000 message boards, forums, usenet news groups and complaint sites; and 200+ video sharing sites such as YouTube.

The service includes overnight e-mail delivery 7/365 of all clips found during the previous 24 hours. CyberAlert also stores all clips in a fully-searchable online database for anytime, anywhere access by anyone the client specifies, making it ultra-easy to access, sort, and share clips.

With the Triple Play, clients can customize and individualize their search queries with up to 10 key words or phrases in all media. There is no per clip charge for up to 2,000 clips per month. CyberAlert offers a month-to-month service. No long term contract is required. The offer expires on December 31, 2008.

At $379 per month, the triple play news and consumer discussion media monitoring package is priced far lower than competitors' services purchased separately. The price is also likely lower than the true cost of using in-house or agency staff to monitor media with multiple search engines. The price is guaranteed for one full year.

More information on CyberAlert Triple Play is available online at http://www.cyberalert.com/triple_play.html or by calling 800-461-7353.

"At a time when budget cuts for public relations and marketing services are near certain, we're doing everything we can to help PR and marketing professionals relieve budget pain," Comcowich stated. "With this offer, we are making CyberAlert to media monitoring what Vanguard is to mutual funds and Costco is to retailing - high quality at the lowest possible price," he concluded.

About CyberAlert

Founded in 1999, CyberAlert is an independent worldwide press clipping, media monitoring and Web clipping service that monitors over 35,000 online news sources each day in 25+ languages in 169 countries. CyberAlert also performs consumer 'word-of-mouth' monitoring, by tracking 5+ million blog postings in 50+ million blogs each day, and monitoring 100,000 Web message boards/forums and UseNet news groups each day.

Source: Business Wire

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