October 27, 2008

It Girl PR Signs Internet Portal SwaggMedia With Original Web TV Programming By 9-Time Emmy Winner, Ed Weinberger

LOS ANGELES, Oct. 27 /PRNewswire/ -- Top entertainment PR agency, ItGirl PR signs new multi media client, Swagg Media. SwaggMedia.com is a multi-functional new digital web portal with world influencing platforms and state of the art applications that rival some of the best web portals to date. SwaggTV is the company's original programming division that commences with a new partnership with television royalty, Ed Weinberger.

SwaggMedia the parent company to Swaggmedia.com, will be launching multiple divisions including, SwaggMedia.TV, SwaggMedia Fashion/apparel, SwaggMedia Independent Music Label, SwaggMedia Out-of-home Digital Advertising and Swagg Media Music Industry Merchandising.

SwaggMedia.com is not only a portal of news, music, television entertainment, information, fashion and celebrity content, but also its own media agency covering news and entertainment-reporting directly. SwaggMedia will also be a social networking hub for those who seek quick and accurate information on topics that matter most to the viewers. Imagine, MSN combined with MySpace, Direct TV, iTunes, Netflix, YouTube and a touch of TMZ.

Commenting on the account acquisition, ItGirl CEO, Juliette Harris said, "This is a very exciting client for us. SwaggMedia is the direction of the future for entertainment, original programming, news and information. We are excited to launch this company and to work with CEO Craig Nobles and Ed Weinberger on the development of the project."

It Girl will position SwaggMedia as the new portal for the "it" crowd to find their news, fashion, music and entertainment content.

Ed Weinberger

Ed began his illustrious career writing for such diverse comedians as Richard Pryor, Bob Hope and Johnny Carson. Ed wrote and produced for The Mary Tyler Moore Show and Co-Created/wrote/produced for Taxi, Dear John and the Cosby Show. Additionally, he created and produced; Amen, Sparks and Good News. In collaboration with his son, Jack Weinberger, Ed wrote, directed and produced the stage musical Mary and Joseph -- The Greatest Love Story Ever Told, which recently toured the country. This top entertainment veteran has received nine Emmy's, a Peabody Award, three Golden Globes, two Humanitas Awards and was honored with a Writers Guild Lifetime Achievement Award. Weinberger shared his thoughts on the partnership, "This network is the next new best thing in entertainment and I'm delighted to be a part of it."

It Girl Public Relations

CONTACT: ItGirl PR, +1-310-577-1122, [email protected]

Web site: http://www.juliette.com/http://www.swaggmedia.com/

Company News On-Call: http://www.prnewswire.com/comp/133897.html