October 27, 2008
QuickPlay Media to Present at Digital Hollywood Fall; TelcoTV 2008
QuickPlay Media, the premier provider of mobile TV and video solutions, today announced that Mark Hyland, vice president of marketing, will address multi-channel opportunities for video and key considerations in driving mobile TV and video uptake at Digital Hollywood Fall on October 29, and at TelcoTV 2008 on November 13.
In two separate panel sessions alongside other industry leaders, Hyland will discuss the value and revenue opportunity in offering mobile video on demand (VOD), and he will review consumer preferences and behavior regarding mobile TV and video content consumption based on recent survey findings and real-world experience with leading mobile service providers and media companies worldwide. Key topics covered will include the concept of content snacking, the importance of Web 2.0 functionality in driving demand for off-deck content, and preferred billing models.
Digital Hollywood Fall 2008
Who: Mark Hyland, vice president of marketing, QuickPlay Media, alongside executives from Jaman, Hewlett-Packard, Veveo, Diagonal View, blip.tv and Centris. What: Movies, TV & Video Programming to the Consumer - All Video All the Time: Broadband, Mobile, IPTV and DVD - Movies, TV and video programming delivered via broadband Internet is an industry on the verge of busting out. SVOD, VOD - features delivered via the Internet, the PC and the set-top box - are very much a part of our future. Central to this anticipated future is the expectation that the PVR, the Personal Video Recorder, will become a fixture in the next generation of all home PCs and in Set-tops. Add to that a wireless connection between the PC/PVR and the Set-top or TV, and it's easy to see how the downside of IP delivery of rich media will become a thing of the past (or at least a secondary consideration) as consumers download content to the PVR and play it back in crisp, full screen DVD quality. Under this scenario, Internet SVOD will become a full competitor to SVOD via cable or satellite. Panelists will discuss how new VOD features are reshaping the landscape of the film industry. When: October 29, 2008 at 12:30 p.m. PDT Where: Digital Hollywood Fall, Loews Santa Monica Beach Hotel, Santa Monica, California
Thursday, November 13
Who: Mark Hyland, vice president of marketing, QuickPlay Media, alongside executives from Centris, Openet and RipCode. What: Understanding Mobile TV Consumer Expectation and Behavior - Understanding how and why subscribers consume Mobile TV will be critical for effective business planning and execution. Panelists will address what types of content are gaining traction and how consumers are interacting with it. When: November 13, 2008 at 1:00 p.m. PDT Where: TelcoTV 2008, Anaheim Convention Center, Orange County, California
About Mark Hyland
Mark Hyland is vice president of marketing at QuickPlay Media, where he oversees product, communications and channel/partner marketing programs. A successful entrepreneur and media industry expert, Hyland is a frequent speaker at mobile industry events.
Prior to joining QuickPlay, Hyland was director of broadband and digital services at CBC, a leading Canadian broadcaster.
About QuickPlay Media
QuickPlay Media is the premier provider of mobile video solutions for companies offering video and TV services over broadband wireless networks. The Company's proven solutions offer the fastest and most flexible way to manage, distribute and monetize mobile TV and video for mobile operators and media companies worldwide. QuickPlay Media Inc. is headquartered in Toronto, with sales offices in San Francisco and London. For more information, please visit www.quickplay.com.