October 27, 2008

Shepard Fairey and Melissa Balin Direct Grass-Roots Viral Video Segments “VOTE FOR CHANGE”

Luthier PR -- With only days left until the Presidential election, world-renowned street artist Shepard Fairey and director Melissa Balin have teamed up to create their own grass-roots movement to support the Obama campaign by launching the "VOTE FOR CHANGE" Video Postcards found online at http://www.obeygiant.com/voteforchange.

This grass-roots viral political action campaign is presented by The Brookturn Co., Subliminal Projects, DirtyChildren.Us, OBEYGiant and Luthier Public Relations. Co-directed by Shepard Fairey and Melissa Balin, the project is being produced by Melinda Esquibel, Amanda Fairey and Brandon Balin along with associate producers Bryan Rabin and Rose Apodaca. New video postcards will be uploaded daily until the vote on November 4th.

An online syndicated contest is being held at http://www.luthiersociety.com/contest/?id=13 allowing entrants to submit their own videos sharing their support for Barack Obama.

With only a week's preparation, artists, business owners, musicians, actors and tastemakers volunteered their participation to share their support for Barack Obama's presidential campaign. Each was given 60 seconds to express themselves, uncensored, on camera through music, spoken word, or poetry, at the Subliminal Projects Gallery in Los Angeles. Launching on the internet and downloadable to social networking sites, iPods, PSPs and other mobile devices, the "VOTE FOR CHANGE" Video Postcards powered by the people for the people at NO COST to the people, encourage us all to get out and vote on November 4th, 2008.

Participants include: John C. Reilly, Will.i.am, Mark Mothersbaugh of Devo, Rosanna Arquette, Fabrizio Moretti of The Strokes, skateboarding legend Tony Alva, Flea of The Red Hot Chili Peppers, Ione Sky, John Taylor of Duran Duran, Pauley Perrette, Nick Jago of Black Rebel Motorcycle Club, Saul Williams, celebrity tattoo artist Zulu, Persia White, Tracee Ellis Ross, Sabrina Perez, Eric Balfour, She Wants Revenge, Angela Shelton, Pierre de Reeder of Rilo Kiley, Poetri Smith, and Living Things.

Fairey encourages voters, "You CAN change things if you make an effort. All the talk yields nothing...it's only the action that's going to get the results that we want and make this country a better place."


 For More Information about the VOTE FOR CHANGE campaign, please contact: Melinda Esquibel The Brookturn Co. Email Contact  For Media & Press Inquiries, please contact: Johnny Royal Luthier Public Relations Email Contact