October 27, 2008
Medialink Launches the Interactive News Release
DETROIT, Oct. 27 /PRNewswire-FirstCall/ -- Meeting the continuing increase in consumer usage of video on the Internet, Medialink Worldwide Incorporated today announced the launch of its Interactive News Release, a robust Web-based communications tool.
Unveiled at the 2008 PRSA International Conference in Detroit, the Interactive News Release is designed to not only distribute multimedia news content directly to consumers, but also to enable consumers to participate in news dissemination in a friendly format. This new service complements Medialink's existing suite of online solutions that help communications professionals create and distribute compelling visual and audio messages to media and other key audiences.
comScore, a leader in measuring the digital world, recently reported that U.S. Internet users viewed more than 12 billion online videos monthly during the first half of 2008, representing an increase of 45 percent versus a year ago.
A recent study by Universal McCann found that among all online users surveyed:
-- 44% shared an opinion about a product or service by Instant Messenger in one month -- 42% emailed an opinion about a product or service to a friend in that same time period -- 29% published a recommendation about a product or brand on a blog.
"The Interactive News Release empowers opinion-sharing and opinion-influencing consumers with rich content in an engaging environment so they can link, tag, embed and bookmark a client's news," said Larry Thomas, Medialink's chief operating officer. "This provides an easy, transparent means for PR and marketing professionals to openly join the conversation -- on Facebook, My Space, Twitter and other platforms."
The Interactive News Release is designed to quickly and effectively combine new or existing video, audio, and graphics to propel clients' news and information into the vast array of social media. Clients can rely on Medialink's 22 years of expertise producing narrative and informative professional video and audio to tell their news and craft their stories. In all cases, the Interactive News Release content provider is fully identified and links are provided back to their home pages and relevant other sites.
While the Interactive News Release is designed specifically for consumers, a link provides access for registered media professionals to the more robust broadcast-quality video associated with the consumer content. The broadcast quality content supports editing and other creative efforts journalists may want to utilize. This unique feature allows the Interactive News Release to be a very attractive service for the public, while providing "industrial" grade strength for news professionals.
"The Interactive News Release offers clients an exciting and cost-effective solution to reach consumers directly, with the impact of video and other rich media, and the power of viral video on the Internet," said Laurence Moskowitz, chief executive officer of Medialink. "Savvy communicators now understand that they can empower their own stakeholders to amplify their messages to broader and broader audiences, domestically and worldwide."
An Interactive News Release regarding this announcement is available at: http://inr.mediaseed.tv/medialink. About Medialink:
Medialink is a global leader in providing unique news and marketing media strategies and solutions that enable corporations and organizations to inform and educate their audiences with maximum impact on television, radio and the Internet. Based in New York, Medialink maintains offices throughout the United States.
With the exception of the historical information contained in the release, the matters described herein contain certain "forward-looking statements" that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release are not promises or guarantees and are subject to risks and uncertainties that could cause our actual results to differ materially from those anticipated. These statements are based on management's current expectations and are naturally subject to uncertainty and changes in circumstances. We caution you not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. Actual results may vary materially from those expressed or implied by the statements herein. Such statements may relate, among other things, to our ability to respond to economic changes and improve operational efficiency, the benefits of our products to be realized by our customers, or our plans, objectives, and expected financial and operating results. Forward- looking statements may also include, without limitation, any statement relating to future events, conditions or circumstances or using words such as: will, believe, anticipate, expect, could, may, estimate, project, plan, predict, intend or similar expressions that involve risk or uncertainty. These risks and uncertainties include, among other things, our recent history of losses; our ability to achieve profitability; potential regulatory action; worldwide economic weakness; geopolitical conditions and continued threats of terrorism; effectiveness of our cost reduction programs; the receptiveness of the media to our services; changes in our marketplace that could limit or reduce the perceived value of our services to our clients; our ability to develop new services and market acceptance of such services, such as Mediaseed(R); the volume and importance of breaking news, which can have the effect of crowding out the content we produce and deliver to broadcast outlets on behalf of our clients; our ability to develop new products and services that keep pace with technology; our ability to develop and maintain successful relationships with critical vendors; future acquisitions or divestitures, which may adversely affect our operations and financial results; the absence of long term contracts with customers and vendors; and increased competition, which may have an adverse effect on pricing, revenues, gross margins and our customer base. More detailed information about these risk factors is set forth in filings by Medialink Worldwide Incorporated with the Securities and Exchange Commission, including the Company's registration statement, most recent quarterly report on Form 10-Q, most recent annual report on Form 10-K and other publicly available information regarding the Company. Medialink Worldwide Incorporated is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
Medialink Worldwide Incorporated
CONTACT: Lawrence Thomas, Chief Operating Officer of Medialink WorldwideIncorporated, +1-212-682-8300, [email protected]
Web Site: http://inr.mediaseed.tv/medialink