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Online Social Media Tools for Entrepreneurs

October 27, 2008

CLEVELAND, Oct. 27 /PRNewswire/ — Social media is becoming an increasingly important part of the Internet marketing landscape. Consider adding social media to your marketing mix to build your growing brand, and directly engage with key audiences to drive your new business venture.

“Leveraging social media is about interacting with online communities and joining in the conversation,” said Tiffan Clark, Marketing Vice President of JumpStart Inc., the venture development organization behind IdeaCrossing ( https://www.ideacrossing.org/ ), a free online resource that connects entrepreneurs with investors and business mentors. “We’re seeing entrepreneurs use social media to connect with peers and gain valuable customer insights directly from the frontlines. It can be particularly valuable for those businesses that are located in more rural areas and do not have the opportunity for face-to-face networking.”

Participation is the key to success for entrepreneurs. Join online forums and groups, comment on blogs and articles, and offer helpful, unbiased advice wherever possible. Just make sure you are adding value to the conversation and not directly pushing your product. Social media resources for entrepreneurs include:

— Social news sites. Use sites such as Digg, StumbleUpon and Reddit to share news and to see what your customers and peers are reading.

— Social networking sites. LinkedIn and Facebook create online connections and enhance your brand’s web presence.

— Blogs. Free blogging software such as WordPress and Blogger allow anyone to become a publisher. Comment on other blogs and consider linking back to your own blog or company website.

— YouTube. Companies are creating YouTube channels to generate buzz and build brand awareness on shoestring budgets.

— Social press releases. News releases now incorporate video, hyperlinks, bookmarking, and even allow for reader comments. Consider bypassing media and broadcasting your release directly to the places you want to reach on the web with services such as PRNewswire and PRWeb.

About IdeaCrossing

IdeaCrossing ( http://www.ideacrossing.org/ ) is a free Internet resource available to all individuals and organizations with an interest in supporting and promoting entrepreneurial activity. IdeaCrossing helps entrepreneurs find the assistance and investment capital they need to launch promising new business ventures. Additionally, IdeaCrossing serves the Angel and Venture Capital communities by identifying and screening new investment opportunities. Simply stated, IdeaCrossing is about creating the connections that build businesses.

For more information contact Tiffan Clark at tiffan.clark@jumpstartinc.org or call 216.363.3400.

   Links:   http://www.ideacrossing.org/   http://www.jumpstartinc.org/   https://www.ideacrossing.org/landing/Entrepreneurs.aspx   https://www.ideacrossing.org/landing/Investor.aspx  

IdeaCrossing

CONTACT: Tiffan Clark, +1-216-363-3400, tiffan.clark@jumpstartinc.org,for IdeaCrossing

Web site: http://www.ideacrossing.org/http://www.jumpstartinc.org/https://www.ideacrossing.org/landing/Entrepreneurs.aspxhttps://www.ideacrossing.org/landing/Investor.aspx




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