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Go Daddy Transforms Customer Feedback into Valuable Upgrades

October 27, 2008

Why do people looking to establish or enhance their Web presence use Go Daddy by a margin of three-to-one? One reason may be the way Go Daddy continuously improves its products and services based on input from many of its 6 million customers who call Go Daddy for help, or to suggest product improvements.

“I’ve always said our customers are our best marketers,” said Go Daddy CEO and Founder Bob Parsons, referring to how word-of-mouth is Go Daddy’s best advertising. “Turns out our customers are a key to our product development too – our best ideas come from Go Daddy’s customers.”

As economic conditions leave consumers searching for ways to save time and money, Go Daddy has implemented a wide range of significant product upgrades and service enhancements. These improvements include upgrades for businesses looking to stretch their ecommerce dollars, to individuals in need of additional disk space with their hosting accounts, as well as a complete remodel to the GoDaddy.com Web site itself.

Visitors to GoDaddy.com are reaping time savings with the remodeled Web site. Something customers asked for and Go Daddy delivered. In-house designers spent months collecting user feedback and incorporating their ideas to make the site easier to navigate.

As more and more people look to create or bolster their online presence, Go Daddy is expanding Web site building services too. For people who want to have their site developed without investing lots of time or money, Go Daddy has introduced two plans. Create-it-for-me Web sites are for those who want an informational site to target customers. Anyone needing ongoing and continuously refreshed content can use Power Content Plans. Both include Traffic Blazer and Traffic Facts for no extra charge.

Go Daddy also introduced an Unlimited Hosting package designed for power users who need more disk space and bandwidth. Unlimited Hosting is available on both Windows and Linux.

Another time-saving tool from Go Daddy is a new integrated product suite which allows users to quickly switch between Website Tonight, Quick Shopping Cart and Quick Blogcast. This integration is aimed at business users who want to build a complete online presence, including ecommerce, using Go Daddy’s simple-to-use products. Go Daddy’s in-house development teams create most all of the company’s 40-plus product offerings.

“Our developers actually listen in on customer calls to learn how we can improve products,” Parsons said. “In most cases, for us, it comes down to saving people time and money – two precious commodities these days.”

Email has grown into an important communication tool for individuals and businesses. Now Go Daddy offers an email plan with unlimited storage space and IMAP. The company also launched two new Hosted Exchange email plans with BlackBerry support.

Go Daddy is also present on social networking sites. Go Daddy has Facebook widgets GoDaddy.com File Folder and GoDaddy.com Quick Blogcast. Customers can also use Twitter to check for available domains by following DomainCheck.

Go Daddy is the world’s top Internet domain name registrar, is more than three times the size of its closest competitor, has been honored as Arizona’s Most Innovative Company and was recently voted “Best Registrar” by Web users worldwide. Go Daddy is also one of the world’s top Web hosting companies and prides itself on helping novices or experts enhance their online presence with fast, friendly 24/7 customer support.

To review Go Daddy’s products and services, please visit www.GoDaddy.com.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 32 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world’s No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2007, The Go Daddy Group registered more than one-third of all domain names registered in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi. – The Go Daddy Group – Copyright (C) 2008 GoDaddy.com, Inc. All Rights Reserved.




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