October 27, 2008

Interactive One Launches Elev8, a New Site Devoted to Uplifting and Empowering the African American Community

NEW YORK, Oct. 27 /PRNewswire/ -- Interactive One, LLC the Digital Connection for Black America, and the leading African American online network, announced today the launch of Elev8, the latest in its suite of content sites powered by the BlackPlanet Universe. Elev8 is a personal empowerment website dedicated to uplifting and enriching the lives of African Americans by offering services, tools, information and community.

"The African American community is uniquely affected in areas such as health, education, and wealth; we quickly recognized there was a void online for accessing information specific to these needs and developed Elev8," says Smokey D. Fontaine Chief Content Officer, Interactive One. "The launch of Elev8 is a natural progression in the development of our online network created to super-serve the African American community. We have partnered with some of the most well respected spiritual leaders, life coaches and advisors on health, wellness and wealth building, to bring the community the authentic information they are seeking and unable to find on other sites."

Elev8 addresses the specific needs and concerns of the Black community providing an ever-present resource to help overcome personal challenges, deepen the bonds of family and promote positive and rewarding lifestyles in a one-of-a-kind online experience. Whether its health issues around weight loss, diabetes, drug abuse or cancer; emotional issues around depression, mental illness or self-esteem; societal issues around racism, the economy and education; or issues with our children around education, affordable childcare, and the opportunities for healthy upbringings, Elev8 will listen, inform and connect.

Elev8's esteemed contributors include Dr. Jamal Bryant, Dr. John Guns, Steve Perry, Melanie Clark and Big Corey Fresh to name a few. These featured bloggers will write on a weekly basis about different topics ranging from health and fitness, nutrition, spirituality to children and family, personal finance and relationships, many times answering users questions and concerns. Iyanla Vanzant, inspirational speaker and author, will contribute with a blog called "Tapping the Power Within," based on her best selling book.

"We are excited to offer our partners an opportunity to connect with African Americans online who are actively looking for resources to enrich their lives," said Keith Bowen, Chief Revenue Officer for Interactive One. "With Elev8 we are providing an online resource for anyone looking to better themselves physically or mentally. We are thrilled to be partnering with Aetna, one of the nation's leading diversified health care benefits companies, to make this vision a reality and to provide these services to the African American community."

Elev8 joins the BlackPlanet Universe, the premiere African American social network with over 18 million members. BlackPlanet.com was acquired by Interactive One earlier this year and last week announced the BlackPlanet Universe which unites the social network with its content sites, NewsOne (http://www.newsone.com/), The Urban Daily (http://www.theurbandaily.com/), and HelloBeautiful (http://www.hellobeautiful.com/).


Interactive One draws in over 18 million members, with over 9 million monthly unique visitors and more than 8 billion annual page views and features member aggregated news, events, video, photo sharing and social networking, along with groups, forums, and blogs. BlackPlanet (http://www.blackplanet.com/), the original social network for the African American community. Content sites in the network include: NewsOne (http://www.newsone.com/), which provides up to the minute, comprehensive coverage of newsworthy events relevant to African Americans across the country and the world through syndicated news, original news reports, local content and opinion blogs from some of the most provocative minds in Black America. TheUrbanDaily (http://www.theurbandaily.com/), serves as the eyes and ears for African-Americans looking for a one-stop, comprehensive destination for entertainment news, information, gossip and opinion and original celebrity interviews. HelloBeautiful (http://www.hellobeautiful.com/), celebrates the lives and style of African-American women with a dynamic daily mix of fashion, beauty, entertainment and relationship content. Interactive One will launch additional sites to focus on health, empowerment and provide tools to uplift the community including the just launched Elev8 (http://www.elev8.com/), a personal empowerment website dedicated to uplifting the lives of African Americans, affiliate sites in the network include AllHipHop (http://www.allhiphop.com/), TV One (http://www.tvoneonline.com/) and the websites for the 53 Radio One stations.

Interactive One was launched by Radio One in 2007 to complement Radio One's existing portfolio of media companies targeting the African-American community. Since its launch, Interactive One has quickly become the #1 online platform for the African American community, serving more than 9 million users. Interactive One is powered by the mission to create an online community that engages and positively impacts the lives of African Americans.


Radio One, Inc. (http://www.radio-one.com/) is one of the nation's largest radio broadcasting companies and the largest radio broadcasting company that primarily targets African-American and urban listeners. Radio One owns and/or operates 52 radio stations located in 16 urban markets in the United States. Radio One also owns Magazine One, which publishes Giant Magazine (http://www.giantmag.com/), interests in TV One (http://www.tvoneonline.com/), a cable/satellite network programming primarily to African-Americans, Reach Media (http://www.blackamericaweb.com/), owner of the Tom Joyner Morning Show and other businesses associated with Tom Joyner, and Interactive One. The company is led by Chairperson and Founder Catherine L. Hughes, and her son, Alfred Liggins, III, who is Chief Executive Officer and President.

Interactive One, LLC

CONTACT: Eva Ross, +1-212-981-5218, [email protected], or LeeRothchild, +1-212-981-5124, [email protected], both of Dan KloresCommunications for Interactive One, LLC

Web Site: http://www.allhiphop.com/http://www.blackamericaweb.com/http://www.elev8.com/http://www.giantmag.com/http://www.hellobeautiful.com/http://www.newsone.com/http://www.radio-one.com/http://www.theurbandaily.com/http://www.tvoneonline.com/