Nielsen Online Announces September U.S. Search Share Rankings

Nielsen Online reports September 2008 data for the Top U.S. Search Providers.

Top search providers, ranked by total searches. Searches represent the total number of queries conducted at the provider.

 Table 1: Top 10 Search Providers for September 2008, Ranked by Searches (U.S.) Provider                Searches (000)     YOY Growth    Share of Searches ——–                ————-      ———-    —————– All Search                  8,089,226            9.4%               100.0% Google Search               4,825,556           20.8%                59.7% Yahoo! Search               1,464,478            1.5%                18.1% MSN/Windows Live Search       953,504            7.1%                11.8% AOL Search                    335,187          -24.6%                 4.1% Ask.com Search                178,217           12.1%                 2.2% My Web Search                  53,825           33.4%                 0.7% Comcast Search                 51,935          -13.1%                 0.6% AT&T Worldnet Search           30,086          237.7%                 0.4% NexTag Search                  17,775          -29.3%                 0.2% Dogpile.com Search             17,574           -5.3%                 0.2% Source: Nielsen Online, MegaView Search 

Example: An estimated 4.8 billion search queries were conducted at Google Search, representing 59.7 percent of all search queries conducted during the given time period.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com. Also, visit our blog at www.nielsen-online.com/blog.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

Editor’s Note: Please source all data to Nielsen Online.

 Media Contacts: Suzy Bausch (415) 617-0181  Michelle McGiboney (408) 941-2930  pr.us@nielsen.com

SOURCE: The Nielsen Company