AT&T Director of Online Acquisition to Speak at Research Firm Forum With TouchCommerce

AGOURA HILLS, Calif., and DALLAS, Oct. 28 /PRNewswire/ — Today, at Forrester’s Consumer 2008 Forum in Dallas, Larry Cost, director of online acquisition at AT&T, will speak about AT&T’s boosting of its online sales employing the online optimization services of TouchCommerce.

Cost will present AT&T’s outsourced approach to achieving higher online sales and customer satisfaction in the saturated and hypercompetitive world of telecommunication. Cost will share what drove AT&T to adopt this approach and how the implementation process unfolded as well as reveal the results that AT&T is experiencing.

The talk, sponsored by TouchCommerce, and available to attendees of the Forrester’s Consumer 2008 event, takes place from 2:45 p.m. to 3:15 p.m. at the Gaylord Texan Resort & Convention Center.

About TouchCommerce

TouchCommerce, formerly inQ, is a leader in online interaction optimization. TouchCommerce solutions increase web site conversion for clients like Sprint, AT&T, Virgin Media, and Wyndham Hotels by 20% or more. TouchCommerce uses RightTouch real-time analytics to identify the serious web shoppers who are likely to abandon and then deliver just the right messages to these shoppers through live interactions with expert sales agents, at just the right time to optimize conversions. All this is done on a pay-for-performance basis, so TouchCommerce clients only pay for the conversions TouchCommerce delivers. TouchCommerce clients are leaders in the telecom, cable, retail, travel, media, and financial services industries in the Americas, Europe, and Asia-Pacific area. More information can be found by visiting http://www.touchcommerce.com/.

TouchCommerce

CONTACT: Michael Krems of KremsPR, +1-805-496-8166, krems@kremspr.com,for TouchCommerce

Web site: http://www.touchcommerce.com/