October 28, 2008

Mentor Graphics Improves Customer Experience, Satisfaction With Brightidea.Com

Brightidea.com, the leader in innovation management software, today announced that Mentor Graphics Corporation (Nasdaq:MENT), the technology leader in electronic design automation (EDA), is using WebStorm 5.0 on demand innovation software to enhance SupportNet, the company's award winning customer support portal. With the help of Brightidea.com, Mentor Graphics can effectively collect, track and rank customer input on product improvements in order to better understand customer priorities.

"WebStorm 5.0 allowed us to involve hundreds of additional customers in the improvement process of a major product suite almost overnight," said Mark McCarthy, Director of Marketing & Systems in the Customer Support Division at Mentor Graphics. "It's an intuitive tool that was immediately understood by a diverse set of customers, employees and partners around the world. Far more customers have contributed or voted on ideas than we expected."

Mentor Graphics provides software and hardware design solutions that enable companies to develop better electronic products faster and more cost-effectively. The company offers innovative products and solutions that help engineers overcome the design challenges they face in the increasingly complex worlds of board and chip design.

The company has always considered customer feedback an important component to product development, but as more customers became involved in the feedback process, company executives determined that they needed a more robust tool to ensure that all ideas were tracked and that the best ones were put into action. Today, with the help of WebStorm 5.0, the company is able to easily manage the ideas submitted through its customer support portal and quickly identify which product enhancements are most important to its customers. Best of all, the platform integrates with the company's existing support website to provide a seamless experience for users.

"We are proud to work with companies like Mentor Graphics who are on the cutting edge of customer relationship management and open innovation," said Matthew Greeley, CEO of Brightidea.com. "This is another great example of 'Innovation at Work'. While many companies have made innovation a strategic priority, Mentor Graphics has made innovation an everyday activity."

For more information on how customer feedback portals are driving success at organizations around the globe, go to http://www.brightidea.com/webstorm/.

About Brightidea.com

Brightidea.com is the market leader in Innovation Pipeline Management. Over 300 businesses around the world use its Software-as-a-Service suite to transform their employee, partner and customer ideas into a reality. The Brightidea.com platform is an integrated set of Web 2.0 and social networking tools specifically designed to stimulate innovation in large organizations. The company's software has been successfully deployed at: Adobe, Bosch, Cisco, Harley-Davidson, Experian, Thomson Corp, British Telecom, Bristol-Myers Squibb, Honeywell, among others. Founded in 1999, Brightidea.com is closely held and headquartered in San Francisco, CA. For more information, please visit www.brightidea.com.

Copyright (c) 2008 Brightidea, Inc. All rights reserved. Brightidea.com, WebStorm and the "Innovation at Work" logo are registered trademarks of Brightidea, Inc.. Other names used herein may be trademarks of their respective owners.