October 28, 2008
LIN TV Selects Critical Media’s Syndicaster for Real-Time Broadcast-to-Online Video Distribution
LIN TV Corp. (NYSE: TVL), a local television and digital media company, and Critical Media Inc.,(TM) (www.critical-media.com) a leader in real-time broadcast media capture, search, syndication and information services, today announced that LIN TV will utilize Syndicaster, a real-time broadcast-to-online video platform, across all of its 29 television stations and local web sites. The integration of Syndicaster with the Fox Interactive Media (FIM) Digital Publishing Group's content management system, enables LIN TV to create news clips within seconds of airing on television and distribute those clips to LIN TV's web sites.
LIN TV's new media strategy is focused on partnering with innovative companies, such as Critical Media, to deploy technology that will engage audiences around LIN TV's market-leading brands and generate new revenue opportunities. Using Syndicaster for clip creation ensures that LIN TV's content has an extended shelf-life beyond the scheduled television broadcast. Syndicaster also provides new opportunities for LIN TV to distribute extensive video footage that has not appeared on-air to LIN TV's web sites, effectively expanding its local online content and generating new opportunities for targeted advertising. LIN TV is now equipped to selectively edit its broadcast content for its online audience, as well as distribute news clips to its web sites within moments of television broadcast.
"We are continuously looking for ways to enhance the process of integrating our on-air and online content," said Robb Richter, senior vice president new media, LIN TV. "Syndicaster's flexibility, scalability, efficiency and ease-of-use were key attributes that we considered. Syndicaster allows us to take control of our content in an environment where timely content distribution is critical, with little investment in hardware or expensive editing stations. Our editors have essentially been un-tethered, and can now create, publish and distribute clips from in the building or in the field through a single web interface, streamlining the process across all of our markets."
"The broadcast landscape has evolved to where viewers are consuming more content online, making it essential for broadcasters to leverage efficient technology that gets their content online faster and drives new incremental revenue streams via syndication," said Sean Morgan, chief executive officer, Critical Media. "LIN TV has clearly been proactive in realizing the potential for increased viewership and new revenue opportunities created by the evolving broadcast landscape. We are pleased LIN TV selected Syndicaster to offer their viewers the fastest and most robust access to broadcast content that is possible online."
Using Syndicaster, LIN TV has access to its on-air content in real-time, enabling the Company to begin creating video clips for online distribution via a simple, password-protected Web interface. All of LIN TV's video content, including footage that never airs, is centralized on a single platform using one standard taxonomy. Additionally, the clips now contain a meta field including the full text file of every clip, making its stations' video discoverable instead of simply browsable, a feature that is in lockstep with LIN TV's strategy to make its video content available "wherever people are searching."
About Syndicaster 2.0
The newly released Syndicaster 2.0 platform leverages the technology powering the world's largest real-time broadcast video capture infrastructure, which processes more than 15,000 hours of broadcast video every day. The new service enables broadcasters to search in real-time, create, edit and distribute online video clips within seconds of airtime, extending the shelf life and reach of their video assets. Visit www.syndicaster.tv for more information.
About LIN TV
LIN TV Corp., along with its subsidiaries, is a local television and digital media company, owning and/or operating 29 television stations in 17 U.S. markets, all of which are affiliated with a national broadcast network. LIN TV's highly-rated stations deliver important local news and community stories, along with top-rated sports and entertainment programming.
LIN TV is also a leader in the convergence of local broadcast television and the Internet through its television station web sites and a growing number of local online innovations that reach 15% of U.S. broadband households. LIN TV is traded on the New York Stock Exchange under the symbol "TVL". Financial information about the company is available at www.lintv.com.
This press release includes statements that may constitute "forward-looking statements," including statements regarding LIN TV's future plans and strategies. Forward-looking statements inherently involve risks and uncertainties, including, among other factors, general economic conditions, demand for advertising, competition for audience and programming, government regulations and new technologies, that could cause LIN TV's actual results to differ materially from the forward-looking statements. Factors that could contribute to such differences include the risks detailed in LIN TV's periodic reports filed with the Securities and Exchange Commission. By making these forward-looking statements, LIN TV undertakes no obligation to update these statements for revision or changes after the date of this release.
About Critical Media
Critical Media Inc. is a company at the forefront of real-time broadcast media capture, search, syndication and information services. The Company provides tools and services to content consumers, providers, distributors and advertisers, leveraging its real-time broadcast capture infrastructure. Every day, Critical Media digitizes and monetizes over 14,000 hours of keyword searchable broadcast content from 4 continents. The Company is comprised of two divisions, the Information Services Group which markets Critical Mention(TM), the company's dynamic real-time business intelligence platform, utilized by 25% of the Fortune 100, and the Broadcaster Services Group focused on building the world's largest ad-supported repository of fully searchable, authoritative video news and information - ClipSyndicate, while providing broadcasters and content owners with risk-free, streamlined solutions, such as its clip publishing platform - Syndicaster(TM), and other solutions intended to take all complexity out of distributing and monetizing their video assets online. Critical Media was founded in 2002 under the name Critical Mention by Sean Morgan, one of the founders of Screaming Media - the largest text syndication company on the Internet now owned by Dow Jones, Inc. and is headquartered in New York City. For more information please visit www.critical-media.com.