October 28, 2008
Martini Media Secures Series A Funding From Venrock
Martini Media Network (http://www.martinimedianetwork.com), a leading media network targeted to affluent individuals, today announced that it has raised financing from Venrock and added Brian Ascher and David Siminoff to its board of directors. The company, which enables premier brand advertisers to target upscale consumers, will use the funds to drive product development, sales and marketing efforts.
"Even in this tough economic climate, premier brands are moving an increasing percentage of their marketing mix online because it works, it's where the audience is and it's good bang for the buck," said Brian Ascher, general partner at Venrock. "Martini Media delivers highly targeted access to the affluent consumer in contexts that yield strong positive brand associations."Martini Media is a media network that connects brands with high net-worth individuals. With a network of over 70 publishers, the company helps brands reach affluent individuals through their leisure pursuits, targeting them at the heart of their interests. Through partnerships with leading organizations, Martini connects advertisers with consumers offline, as well as online, with options for editorial coverage, event sponsorship, print, and video.
"Vertical advertising networks have already proven to be the wave of the future, yet until now there were no networks built to address the market for premier goods and services in a 360 degree integrated fashion," said Skip Brand, CEO of Martini Media. "Martini has both the understanding of the market and the right network of publishers to ensure that these brands connect with their customers."
MartiniLife.com, the company's flagship site, hosts a curated publishing network in golf, equestrian sports, wine, flying, classic cars, cigars and sailing. In addition to MartiniLife.com, the company has partners in lifestyle channels targeted to the affluent.
About Martini Media Network
Martini Media Network (http://www.martinimedianetwork.com) is a leading media network targeted to affluent consumers. Martini hosts a curated publishing network of sites in golfing, equestrian sports, yachting and other leisure pursuits of high net-worth consumers. Martini Media Network offers an outstanding opportunity for luxury and premier brand advertisers to target upscale consumers. Martini is based in San Francisco, California. Further information can be found at http://www.martinimedianetwork.com/.