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Global Appetite for Interoperable and Protected Wi-Fi(R) Pushes Wi-Fi CERTIFIED(TM) to 5,000-Product Milestone

October 28, 2008

AUSTIN, Texas, Oct. 28 /PRNewswire/ — The Wi-Fi Alliance today announced that 5,000 consumer and enterprise products have been Wi-Fi CERTIFIED since the testing program began in March of 2000. Wi-Fi technology is a key feature in consumer electronics such as portable entertainment devices, cameras, televisions and mobile phones, and the global certification program is a fundamental enabler of the technology’s proliferation.

More than 1,000 Wi-Fi products have been certified since September 2007, with much of the volume driven by the introduction of the 802.11n draft 2.0 specification. This next-generation Wi-Fi technology delivers up to five times the speed and twice the range of earlier generations of Wi-Fi — certification assures that this new generation is both secure and interoperable with earlier specifications. Certifications for mobile phones in the first three quarters of 2008 grew by one-third relative to the same period last year. Certifications for consumer electronics grew by two thirds.

“This milestone is a testament to the confidence users have in the Wi-Fi CERTIFIED seal of approval and the commitment of our member companies to delivering the best user experience with Wi-Fi products,” said Edgar Figueroa, executive director of the Wi-Fi Alliance. “Our certification programs have evolved quickly parallel to consumer and enterprise needs — the rate at which we certify new products continues to accelerate.”

Recent research performed by Millward-Brown for Wi-Fi Alliance indicates that the Wi-Fi CERTIFIED designation is often a deciding factor when users purchase Wi-Fi products. In the United States, United Kingdom, China, India, and Japan, a majority of broadband users who are familiar with the Wi-Fi CERTIFIED mark indicate a willingness to pay up to 10% more for products which carry the seal of approval.

“This is a tremendous achievement, and a testament to both the value of Wi-Fi and the amazing work of the Alliance,” said Craig Mathias, a Principal with the wireless and mobile advisory firm, Farpoint Group. “In enterprise and consumer environments alike, Wi-Fi CERTIFIED signifies that products both interoperate and deliver the best user experience. The Wi-Fi Alliance is one of the most successful industry associations in history, and this is why.”

Wi-Fi CERTIFIED testing is performed at a worldwide network of independent labs. The global footprint for testing facilities recently grew to include a new test facility in China, bringing the total number of labs worldwide to 13. Independent Wi-Fi Alliance Authorized Test Labs are also located in Germany, India, Korea, Japan, Spain, Taiwan and the United States.

A comprehensive and searchable list of Wi-Fi CERTIFIED products can be found at: http://certifications.wi-fi.org/wbcs_certified_products.php

About the Wi-Fi Alliance

The Wi-Fi Alliance is a global, non-profit industry association of more than 300 member companies devoted to promoting the growth of wireless Local Area Networks (WLANs). With the aim of enhancing the user experience for wireless portable, mobile, and home entertainment devices, the Wi-Fi Alliance’s testing and certification programs help ensure the interoperability of WLAN products based on the IEEE 802.11 specification. Since the introduction of the Wi-Fi Alliance’s certification program in March 2000, more than 5,000 products have been designated as Wi-Fi CERTIFIED(TM), encouraging the expanded use of Wi-Fi products and services across the consumer and enterprise markets.

Wi-Fi Alliance

CONTACT: Karl Stetson of Edelman, +1-206-268-2215,karl.stetson@edelman.com, for Wi-Fi Alliance

Web site: http://www.wi-fi.org/http://certifications.wi-fi.org/wbcs_certified_products.php




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