October 28, 2008

Zencos and Speed-Trap Sign Partnership Agreement

CARY, N.C., Oct. 28 /PRNewswire/ -- Zencos has signed a partnership agreement with Speed-Trap Ltd to provide implementation and integration services and act as a reseller of Speed-Trap technology in North America. Speed-Trap is a provider of software that uses Web 2.0 technology that captures and delivers complete, real-time data on every individual online customer and prospect for web site visitors or online browser-based applications.

Speed-Trap's technology is beneficial to any business or organization that aspires to understand their site visitors, users and audience in as much detail as possible. The software is able to provide complete accurate and real-time data feeds at the individual customer or user level by going beyond traditional web metrics.

Speed-Trap's Dynamic Collection(TM) in-browser collection uses the latest Web 2.0 technologies to ensure the accurate capture of comprehensive real-time data to measure the online experiences. By using advanced AJAX technologies Speed-Trap also allows for a zero-touch data capture process that allows customers to implement the solution without changing a single line of code in the site or application they wish to monitor. Dynamic Collection also allows you to collect more information than traditional web metrics with no dependence on web or application server type or implementation infrastructure. The system also provides integrated reporting across multi-domain portals without the need for any changes to the site or the use of third-party cookies.

Through the use of clean APIs, open data models and powerful reporting interfaces, Speed-Trap transforms the data into digestible, meaningful and actionable information, with no more than a simple form-based interface for complete online customer insight.

"The Speed-Trap technology complements our core services and solution expertise," said David Septoff, Zencos CEO. "This is part of our overall strategy to enhance our capabilities to architect, build and deploy customer experience solutions."

Zencos brings a strong background in designing, implementing and supporting business intelligence (BI) solutions to the partnership. By applying their solution expertise to data captured using Speed-Trap, Zencos extends customer experience management by providing the appropriate analytical tools that identify customer behaviors and use that information to develop useful strategies and programs for its customers.

"We are delighted to partner with Zencos as they recognized that Speed- Trap is a valuable component of a total BI solution," said Simon Burton, vice president of sales for Speed-Trap. "Zencos brings a strong track record of implementing BI solutions to the table, which is exactly what we need in a partner."

For nearly a decade, Zencos has consistently demonstrated its position as a leading BI consulting firm providing data integration, analytics and reporting solutions in addition to BI support services. The company is an award-winning SAS(R) Alliance partner and secured a spot on the Inc. 500 list of fastest-growing privately held companies in the U.S.

About Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual online customer and prospect, based on detailed analysis of their current and historic online behavior and experience complete online customer insight. For more information, visit http://www.speed-trap.com/.

About Zencos

Zencos architects, builds and supports business intelligence solutions which provide the vital intelligence necessary to interpret information accurately, allowing companies across all industries to make timely critical business decisions. Zencos is a distinguished SAS(R) Gold Alliance partner that offers a full breadth of solutions including: hosted solutions; hardware and software planning, installation and configuration; application development and data storage mechanisms; training and ongoing SAS administration support. See where our vision and strategy for business intelligence can take your company at http://www.zencos.com/.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. (R) indicates USA registration.

Speed-Trap's Dynamic Collection(TM) is a trademark of Speed-Trap Limited.


CONTACT: Brian McDonald of Zencos Consulting, +1-919-434-5289,[email protected]

Web site: http://www.zencos.com/http://www.speed-trap.com/