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Bayshore Solutions Helps to Enhance World’s Leading Cruise Lines’ Consumer Awareness of Member Lines

October 28, 2008

Bayshore Solutions, a leading Web development and Internet marketing provider, partners with World’s Leading Cruise Lines’ (WLCL) to announce the redesign of their new Web site which can be found online at http://www.worldsleadingcruiselines.com.

World’s Leading Cruise Lines (WLCL), a marketing alliance between Carnival Corporation & plc’s six brands serving the North American market — Carnival Cruise Lines, Princess Cruises, Holland America Line, Cunard Line, Costa Cruises, and The Yachts of Seabourn — has partnered with Bayshore Solutions to create a new Web site to provide a one-stop resource for exploring the full range of quality cruising experiences available to consumers today.

Created to enhance awareness with both consumers and travel agents, WLCL’s new Web site provides insight into each brand’s fleet, shipboard experiences and popular destinations. Bayshore Solutions redesigned the existing WLCL site to be a more upscale marketing tool for the cruise lines involved. The solution is a place that potential cruisers can go to and learn about the different cruise lines, ships and destinations. Users can also watch videos featuring each brand, link to member lines and send e-postcards to friends and family.

“Each brand contributed content and imagery, allowing guests and travel agents to more fully appreciate the diverse features and amenities offered by the World’s Leading Cruise Lines, each a leader in its specific market segment,” said Bill Harber, Carnival Corporation’s Director of Marketing.

“It is important to ensure that guests of World’s Leading Cruise lines have a memorable vacation experience and that experience often starts with their Web site. It was important to be able to provide an easy-to-navigate Web site that would provide content that would allow a potential guest to see the many faces of what Carnival has to offer and also have an easy start to planning their vacation,” said Kevin Hourigan, CEO and President of Bayshore Solutions.

About WLCL

WLCL is part of Carnival Corporation & plc and capitalizes on the array of ships, destinations, durations, and cruising styles that are available for excellent vacation choices. For more information visit http://www.worldsleadingcruiselines.com/.

About Bayshore Solutions

Internet strategy and execution firm, Bayshore Solutions offers award-winning capabilities in Web design, interactive marketing, e-commerce, e-mail marketing, search engine optimization and Internet application development. For more information visit http://www.bayshoresolutions.com/.

 Contact: Doug Pace Email Contact  813-902-0141  

SOURCE: Bayshore Solutions




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