National Retail Federation Shops Around: Chooses Vocus On-Demand Software for Corporate Communications and Public Relations
Posted on: Thursday, 30 June 2005, 18:00 CDT
LANHAM, Md., June 30 /PRNewswire/ -- Vocus, Inc., a leading provider of global leader in on-demand software for corporate communications and public relations, announced today that the National Retail Federation has selected Vocus software to help automate and manage its public relations. The National Retail Federation is the world's largest retail trade association, with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet and independent stores as well as the industry's key trading partners of retail goods and services. NRF represents an industry with more than 1.4 million U.S. retail establishments, more than 20 million employees -- about one in five American workers -- and 2002 sales of $3.6 trillion.
According to Scott Krugman, vice president of public relations, National Retail Federation, he had used other products in the past, and he found that Vocus software was the most comprehensive software solution designed to meet all of his communication needs.
"Vocus enables us to use one product to manage all aspects of our public relations activities," said Krugman. "One of the biggest advantages for us is we can now electronically receive and automatically store all of our news clippings and they are all available at our fingertips for viewing, printing, analyzing and sharing with others. I am really excited about the ability for us to easily report on and analyze our news coverage, as a means of proving our value internally."
Vocus provides an integrated on-demand software suite for PR professionals. The Vocus on-demand software suite manages media and analyst relationships; interactive email campaigns; projects and news; files, documents and other collateral; and online newsrooms. The software also analyzes media coverage and other PR information to provide real-time feedback on the effectiveness of PR campaigns and early intelligence on trends unfolding in the press.
"Corporate communications departments are always looking for ways to improve efficiency and share relevant information both internally and externally," said Rick Rudman, president & CEO of Vocus, Inc. "Our integrated on-demand software suite delivers those benefits and more as we move further into the digital communications era."
About Vocus, Inc.
Vocus is a leading provider of on-demand software for corporate communications and public relations. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, news monitoring and analysis, interactive email campaigns, online newsrooms, and government relations activities. Vocus software is delivered as an easy-to- use and cost-effective annual subscription, with no need for internal hardware, software or IT support. Vocus has more than 1,100 customers representing organizations of all sizes across a wide variety of industries. Our software is currently available in four languages, and is in use by customers around the world. Since 1999, we have achieved 23 consecutive quarters of revenue growth, and have received awards for company growth and product excellence. Vocus is based in Lanham, MD with offices in North America and Europe. For more information please visit http://www.vocus.com/ or call 800.345.5572.
About The National Retail Federation
The National Retail Federation is the world's largest retail trade association, with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet and independent stores as well as the industry's key trading partners of retail goods and services. NRF represents an industry with more than 1.4 million U.S. retail establishments, more than 20 million employees -- about one in five American workers -- and 2002 sales of $3.6 trillion. As the industry umbrella group, NRF also represents more than 100 state, national and international retail associations. http://www.nrf.com/.
Vocus, Inc.
CONTACT: Erin Lindsay of Vocus, Inc., +1-301-683-6022, orelindsay@vocus.com
Web site: http://www.vocus.com/http://www.nrf.com/
Source: PRNewswire
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