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Audible.Co.UK Goes “Direct to Download” With 5-Million Selling Bluffer’s Guides(R)

October 29, 2008

Audible Limited, an Amazon.com, Inc. subsidiary (NASDAQ: AMZN), today announced it has released The Bluffer’s Guides, as a new and direct-to-download audio product on Audible.co.uk. Published in print by Oval Books, the 5 million-selling titles have never before been made available in audio until now.

The highly successful Bluffer’s Guides are friendly, concise and witty guides to fascinating and often complex topics, full of British humour and sure to entertain. Audible.co.uk initially launched the series with ten titles; more will follow throughout 2009. Recorded at Audible’s studios, this effort continues to demonstrate the company’s innovative approach to content acquisition and the commitment to providing the best range of high quality and popular titles to customers.

“The Bluffer’s Guides have been extremely successful in print and we really believed that they would transfer well into audio. They are also a great illustration of the added value of audio, as these works are extremely well suited to people who learn by listening. We hope that more and more publishers will be taking the direct-to-download route as, in comparison to CDs, production costs are lower and it is more environmentally friendly,” said Chris McKee, Managing Director of Audible Limited.

The first ten titles to be released are Bluffer’s Guide to:

— Bond

— Life-Coaching

— Management

— Negotiation

— Philosophy

— Psychology

— Public-Speaking

— Rocket-Science

— Science

— Quantum Universe

The complete range of these audio books is now available to download from www.audible.co.uk priced at GBP 4.99.

About Audible.co.uk:

Audible Limited, an Audible, Inc. and Amazon.com, Inc. subsidiary, is the UK’s leading provider of spoken-word entertainment and information on the Internet. Content is downloaded from the Audible.co.uk website and played back on personal computers, CDs, or over 500 AudibleReady((R)) portable audio devices, including iPods, MP3 players, smartphones, PDAs and satellite navigation systems. Audible.co.uk has over 20,000 titles from over 250 content partners, including leading audiobook publishers, broadcasters, entertainers, magazine and newspaper publishers, and business information providers. Audible, Inc. is the foremost provider of audiobooks for Apple iTunes Stores. Audible, Audible.co.uk, AudibleListener, and AudibleReady are registered trademarks of Audible, Inc. and all are part of the family of Audible, Inc. trademarks. Other product or service names mentioned herein are the trademarks of their respective owners.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as books, movies, music & games, digital downloads, electronics & computers, home & garden, toys, kids & baby, grocery, apparel, shoes & jewelry, health & beauty, sports & outdoors, and tools, auto & industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), and Amazon Mechanical Turk.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and the Joyo Amazon websites at www.joyo.cn and www.amazon.cn.

As used herein, “Amazon.com,”"we,”"our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2007, and subsequent filings.




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