• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Imeem, Beggars Group and Matador Records Forge Global Marketing and Licensing Agreement

Posted on: Wednesday, 29 October 2008, 09:00 CDT

imeem, the leading social music service, today announced a worldwide licensing and marketing partnership with Beggars Group and Matador Records, two of the world's most respected independent music label groups.

Through the partnership, Beggars Group and Matador Records' entire digital music and video catalog will be available for free streaming on imeem. The companies will collaborate on ways for imeem users to discover new music from the label rosters, including artist-based sponsorships and marketing and promotion initiatives. Beggars Group and Matador will also feature imeem's embeddable music and video playlists across its artists' web sites.

"From the start, Beggars and Matador have been dedicated to finding great music and bringing it to fans around the world," said Martin Mills, founder and Chairman of Beggars Group. "imeem gives us new ways to connect our talented artists with millions of potential fans through word of mouth and social connections, and gives those fans new ways to express themselves using our artists' music and video. We're excited to be working with imeem."

imeem is the world's leading social music service, where millions of people discover, upload and share music, video and photos. imeem reaches over 100 million people a month through the imeem.com web site and an extensive network of music and video playlists embedded across the web.

"Matador and Beggars have nurtured some of the most creative and innovative indie artists of the past 30 years, and we're excited to make those artists' music available to the imeem community," said Steve Jang, chief marketing officer and head of business development for imeem. "We're looking forward to working with such a legendary international label group to create a richer social music experience for our community."

The Beggars Group is comprised of a number of the world's leading independent labels, including 4AD, Beggars Banquet, Rough Trade, XL Recordings, Too Pure, Abeano, Merok, Salvia, and Young Turks. Its wide-ranging catalogue includes music from Bauhaus, Beirut, Blonde Redhead, Bon Iver, The Breeders, British Sea Power, Cat Power, Cocteau Twins, The Cult, Dead Can Dance, Deerhunter, Devendra Banhart, Dizzee Rascal, Electrelane, The Fall, Future of the Left, The Go-Betweens, Neil Halstead, P.J. Harvey, Jay Reatard, Love And Rockets, Mission of Burma, Mogwai, Mojave 3, Peter Murphy, The National, Jack Penate, The Pixies, Sigur Ros, Stereolab, TV on the Radio, and Vampire Weekend, among others.

With imeem, people can stream music and video for free, find friends with similar tastes, and express themselves by creating an unlimited number of their own playlists. To build playlists, people can legally upload their own music and videos to imeem or choose from millions of songs and videos already available on the site. People can easily share the playlists they find and create on imeem by embedding them anywhere on the web, including blogs, web sites, and profiles on other social networking sites, such as MySpace and Facebook.

About imeem

imeem is the world's largest social music service that enables users to discover, interact and express themselves with media, including music, video, photos and playlists, and form connections with other people based on shared tastes and interests. By using innovative media expression tools and social discovery features, including custom music playlists, video channels, photo slideshows and blogs, the imeem community can share their tastes with friends and fans on imeem and across the Web.

imeem is the first social network to partner with all four major labels as well as thousands of independent labels and video providers to offer free, on-demand streaming of all music and video content on an ad-supported basis. Since the launch of its Web-based service in March 2006, the community has attracted over 25 million unique users each month. imeem's network of embeddable audio and video playlist widgets reaches over 100 million users a month, according to Quantcast. To learn more, visit http://www.imeem.com.

Copyright (C) 2008 imeem, inc. All rights reserved. imeem, the imeem tagline, the imeem logotype are trademarks of imeem, inc. and its subsidiaries, which may be registered in some jurisdictions. All other trademarks used are owned by their respective owners.

Source: Business Wire

More News in this Category