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Anti-Smoking Web Site Helps Parents Plug Into Prevention

October 29, 2008

GREENSBORO, N.C., Oct. 29 /PRNewswire/ — Is there a doctor in the house?

Yes, there is, thanks to the sponsorship of Lorillard Tobacco Company. Families throughout the country who’d love to have the help and advice of a real doctor when it comes to communicating an anti-smoking message to kids can now have electronic access to Dr. Michael Popkin, psychologist and founder of Active Parenting Publishers and author of video-based parenting education programs.

Parents can plug into two new educational audio podcasts, hosted by Dr. Popkin, on http://www.realparentsrealanswers.com/ . On the podcasts the doc gets personal with parents, answering their questions about everything from setting up expectations with children to dealing with rebellion to peer pressure. As the longtime spokesperson for Lorillard’s Youth Smoking Prevention Program, Dr. Popkin understands that parents need feedback specific to their children’s age group, peer group, and even family dynamic, and the Q&A format keeps the focus on exactly what parents want to know. If the podcasts raise additional questions parents want to discuss, they can check out Dr. Popkin’s blog on the Web site, where he answers questions sent in by readers.

A podcast is like a house call for parents who have questions, but what about support? Being part of a community of concerned parents can give a mom or dad the support they need to give truthful, transparent answers to hard questions kids can bring to the table. The Web site, http://www.realparentsrealanswers.com/ , not only has profiles narrating how real people have worked on their communication with their kids, but it also provides a message board where conversations can continue. Parents can access these resources by checking into the multimedia center on the site.

For more information on keeping kids tobacco-free, visit http://www.realparentsrealanswers.com/ .

Real Parents, Real Answers, Lorillard Tobacco Company’s Youth Smoking Prevention Program, is a voluntary effort designed to enlist parents in the fight against underage smoking. Greensboro, N.C.-based Lorillard also is committed to curbing youth access to cigarettes as a founding member and major partner of the “We Card” program.

Lorillard Tobacco Company

CONTACT: Monique Moffitt, +1-336-544-2904, Monique@leapfrogmktg.com, forLorillard Tobacco Company

Web site: http://www.realparentsrealanswers.com/




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