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Greater China’s Leading Interactive Advertising and Digital Marketing Event, Ad:Tech, Returns to Shanghai

October 29, 2008

SHANGHAI, China, Oct. 29 /Xinhua-PRNewswire/ — With its long history of groundbreaking digital marketing events in Greater China, the ad:tech conference, the world’s largest interactive advertising and digital marketing event, will be held in Shanghai once more. It will run from November 25-26, 2008 and take place at the Shanghai International Convention and Exhibition Centre. Over the course of the past few years, China’s online market has experienced amazing growth. Incredible innovations in technology, the realization of new media opportunities and the remarkable increase in users online clearly demonstrate the need for marketers to reconsider their media strategies.

In fact, TNS research has found that China recently overtook the United States to become home to the largest number of online users worldwide, at 221 million in early 2008, meaning that the urgency to understand China’s online marketing trends is that much greater. The ad:tech Shanghai conference will bring together digital decision-makers and leading edge Chinese and multinational Internet companies to share insights, exchange knowledge and discuss the future of China’s online market.

A wide variety of trends will be discussed at the ad:tech conference, highlighting how China’s digital market is indeed unique, expanding rapidly and in great need of continuing to be properly analyzed. “Yahoo! research has shown that Chinese people are five times as likely to lead a ‘parallel life online’ as Americans,” said Paul Beckley, Vice President of ad:tech Shanghai 2008. “One major driving force for this online behavior is self expression; Chinese online users aged 16-25 are particularly web savvy compared to their U.S. counterparts, with 80 percent saying digital life was an essential part of their existence compared with 68% of Americans. Many of these Chinese respondents also indicated that their online motivation was to freely share opinions, which is a point that is of great interest to digital marketers.”

Robin Li, CEO of Baidu, China’s largest search engine, opens ad:tech Shanghai with his keynote presentation, “The Revolution of Marketing.” Drawing on his 10 year industry experience as a search pioneer, Li will share how the power of search has reshaped marketing, as well as explore the future of digital marketing. Baidu is not just a force within China but also ranks as one of the top three search engines worldwide; according to Marketingcharts.com/Comscore in December 2007, with 3.4 billion searches, Baidu came in ahead of MSN and almost caught market leaders Google and Yahoo!

Additionally, ad:tech is pleased to announce the following members of the 2008 ad:tech Shanghai Advisory Board:

   Name                   Title                   Company    Mathew McDougall       CEO                     Sinotech Media   Shaun Rein             CEO                     China Market Research Grp   William Bao Bean       Partner                 Softbank China   Bruno Bensaid          Founder                 Mobile Monday   Chris Reitermann       Managing Director       Ogilvy   Hans Yu                Managing Director       Nielsen   Michael Tong           COO                     Netease   MAGDALENA WSZELAKI     Regional VP, Strategic  Agenda Corp                           Planning   Celia Tong             Vice President          Focus Media   KK Ko                  Head of Marketing       LG Electronics   Alvin Foo              Head of China           Nokia Ad Business   Jiang Zhi Qiang        VP -- Alibaba Group     Alibaba Group   (Alvin)   Adrian Toy             Regional Director       Universal McCann   Joshua Maa             CEO                     Madhouse Inc.   SY Lau                 Executive Vice          Tencent Technology                           President               (Beijing) Co., Ltd.   Vincent Kobler         Managing Director       EmporioAsia Leo Burnett   Jason Ge               National Sales GM       Sina   Jason Kuperman         Vice President, Asia    OMC                           Pacific Digital                           Development    About ad:tech  

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in Shanghai, New York, San Francisco, Chicago, London, Sydney and Paris. ad:tech is produced by dmg world media, with offices in Beijing and Shanghai, and regional headquarter in Singapore. For listings of latest exhibitors, speakers, events and offerings, please visit http://www.ad-tech.com/shanghai .

About dmg world media

An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com/ .

   For more information, please contact:     Julia Kwan    Project Manager, Asia Pacific    dmg world media, Technology    DID:   +65-6513-0600    Fax:   +65-6736-0583    Web:   http://www.ad-tech.com/           http://www.imediaconnection.com/asia  

ad:tech expositions, LLC; dmg world media

CONTACT: Julia Kwan, Project Manager, Asia Pacific, dmg world media,Technology, +65-6513-0600, or fax, +65-6736-0583

Web site: http://www.ad-tech.com/http://www.ad-tech.com/shanghaihttp://www.dmgworldmedia.com/http://www.imediaconnection.com/asia




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