October 30, 2008

Yellowbook Helps You Find What You Are Really Looking for–Wherever You Are

This week Yellowbook added its latest mobile device application for the T-Mobile G1 with Google, the first Android(TM) powered phone, to its growing list of advanced mobile device applications. The Android application will help on-the-go consumers find what they're looking for on yellowbook.com.

According to the Cellular Telecommunications Industry Association, "cell phones of 2008 are used for much more than just voice communication." Consumers today are using mobile devices to access business and entertainment data and to browse the internet. Consumers are searching for quick business information to help them through their day and to make buying decisions.

Yellowbook puts local advertiser information, including contact information, web address, hours of operation, videos, maps and directions, at the fingertips of busy mobile phone subscribers with easy-to-use yellowbook.com applications designed specifically for the latest in mobile phone devices, including support for the iPhone(TM), Windows Mobile(R), Blackberry(R), and Palm(R).

For even greater convenience, users can download the yellowbook.com icon by going to yellowbook.com and following the easy directions on the Take yellowbook.com with you mobile device link.

About Yellowbook

Since 1930, Yellowbook has focused on a simple goal -- connecting consumers with local businesses. Today, Yellowbook is a national leader in local search and advertiser content, managing a comprehensive online and print product portfolio that provides consumers with easy access to local business information, and businesses with a single source for cost effective advertising media programs. The Yellowbook Network, anchored by yellowbook.com, reaches millions of online users through the company's network of partner sites and organic web searches via computers and the latest in advanced mobile devices. The Yellowbook Network has been recognized as the fastest growing internet property in the United States (comScore, April 2008). WebReach, Yellowbook's fully managed search engine advertising program, places customers' advertising on the major internet search engines. In print, Yellowbook delivers approximately 1,000 directory editions in 48 states plus the District of Columbia. For more information, visit yellowbook.com.