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Buongiorno Launches Blinko-The First Social Network Designed for Mobile Phones and the Killer App That Will See Buongiorno Become a World Leader in Mobile Social Networking

Posted on: Thursday, 30 October 2008, 09:00 CDT

Buongiorno- the global leader in digital entertainment - announces its debut in the global Mobile Social Networking space (mSN) with blinko, a proprietary solution specifically designed for mobile use. With blinko's worldwide launch, the company aims to become one of the top 3 brands in at least 10 countries.

"The social network is the most important development in digital media of the past three years. It's here to stay," said Mauro Del Rio, Chairman and Founder of Buongiorno SpA.

"Up to now, it has only been available on the fixed internet, but clearly it is even more at home in the mobile phone context. At the heart of social networking is the desire to share interesting things with people we are close to - and interesting things don't tend to happen in front of a computer screen, but when we're out and about with our mobile phones. That is why Buongiorno wants to lead the uptake of mobile social networking", said Del Rio.

Mobile social networking is no longer being used just by a few early adopters; it is fast becoming a mass phenomenon, with increasingly interesting growth trends. A study conducted by Informa, which analyzed and forecast the growth of social networking for 2007-2012, concluded it was a constantly evolving trend: 55m people registered with online communities in 2007 and projections, based on a current annual average growth trend of 50%, estimate there will be 428m users by 2012.

According to a white paper written by Informa exclusively for Buongiorno, the most successful mobile social network players long term will be the pure play companies - those like Buongiorno which embrace the communication and functionality of the mobile device to deliver four key needs - communication, location, immediacy and relevance.

blinko will fill the gap in the "connected lifestyle". Web social networking sites have become more than just a destination - they also provide a great activity framework, attracting millions of users interested in maintaining their relationships. The same will happen when social networking goes mobile - cell phones are not merely another platform, they add a huge ubiquity factor that makes mobile social networking a totally new experience. Surveys show that mobile users want to share emotions and experiences with friends instantaneously and at any moment. They seek the chance to do some of the things they normally do on their PCs and social networking is at the top of the list.

blinko is offered to users free of charge: they only pay what their mobile carrier charges for internet access under their data plan.

The service is currently available in three languages - Italian, English and Spanish - and will be expanded soon to include Portuguese, French and German. Registration to blinko is 'by invitation only' - by accessing the www.blinko.com, website or opening a mobile internet session and inputting the link http://m.blinko.com and an invitation code.

A demo of the product can be seen at www.realtimerealpeople.com

For further information: www.buongiorno.com/mobileSN.

 Contacts: Mike Smith 0207 651 8688 / 07740 368372  

SOURCE: Buongiorno S.p.A

Source: MARKET WIRE

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