October 30, 2008
Sonofon Selects Scanbuy to Provide 2D Barcode Platform
Sonofon, a Denmark-based mobile operator, has selected Scanbuy, a US-based provider of mobile marketing solutions, to provide 2D barcode platform.
According to Scanbuy, its ScanLife and EZcodes (2D barcodes) connect physical media to mobile information and content through the camera phone. The technology removes the need to type in URLs or search by keywords on the phone.
Jonathan Bulkeley, CEO of Scanbuy, said: "The response throughout Denmark thus far has been tremendous, and now this partnership with Sonofon brings the technology to millions of additional Danish subscribers. We are also thrilled to open a local office which demonstrates our dedication to building a 2D barcode market in Denmark."