October 30, 2008

Sonofon Selects Scanbuy to Provide 2D Barcode Platform

Sonofon, a Denmark-based mobile operator, has selected Scanbuy, a US-based provider of mobile marketing solutions, to provide 2D barcode platform.

According to Scanbuy, its ScanLife and EZcodes (2D barcodes) connect physical media to mobile information and content through the camera phone. The technology removes the need to type in URLs or search by keywords on the phone.

Advertisers and content providers can create and manage their own 2D barcode campaigns through the ScanLife Code Management Platform. Individuals can also create their own EZcodes for free, creating links to their contact information or networking sites.

Jonathan Bulkeley, CEO of Scanbuy, said: "The response throughout Denmark thus far has been tremendous, and now this partnership with Sonofon brings the technology to millions of additional Danish subscribers. We are also thrilled to open a local office which demonstrates our dedication to building a 2D barcode market in Denmark."