October 30, 2008
AT&T and Kangaroo TV to Introduce Video On Demand at the 2008 Formula 1 Brazilian Grand Prix
SAO PAULO, Brazil, Oct. 30 /PRNewswire-FirstCall/ -- As cars and crews are preparing for the season-ending 2008 Formula 1 Brazilian Grand Prix, AT&T and Kangaroo TV are preparing to launch an innovative Video On Demand (VOD) feature on all 500 AT&T Williams bespoke Kangaroo handheld TVs that will be deployed at the event.
The new VOD feature on Kangaroo TV will allow viewers to select videos and podcasts in English and Portuguese and enable AT&T to better communicate the relevancy of its investment in the sport of Formula One using a highly targeted medium. The VOD function will also allow viewers to grant AT&T access to usage data which will provide the company with a better understanding of its customers' preferences and motivations.
"We have been using Kangaroo TV since 2007," said Lloyd Salvage, Vice President, Global Segment Marketing at AT&T. "However, we believe that by introducing new VOD capabilities it will help AT&T bring its Grand Prix activation program to a new level while providing additional compelling content to our guests making their Formula One weekend truly special."
"We have been thinking of this concept for some time, however we are proud to have worked together with AT&T to bring this new capability to market," said Alain Charette, EVP Corporate Development at Kangaroo TV Europe. "This will help AT&T better target its messaging to its guests and to upscale and differentiate its hospitality program. Consequently its guests will be better informed, more engaged in Formula One and ultimately be more dedicated to AT&T."
AT&T Inc. is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.
(C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.
About Kangaroo Media Inc.
Kangaroo Media Inc., with its unique product, Kangaroo.TV, gives fans the superstar experience by letting them create their own live-action sporting event on site. Its technology delivers video, audio and data in real-time to each fan's hand-held Kangaroo TV. Kangaroo Media is a market leader and currently available in several top tier sports properties, and partnered with internationally renowned brands. Headquartered near Montreal, Canada, Kangaroo Media is listed on the Toronto Stock Exchange (http://www.tsx.com/) as KTV. For more information visit http://www.kangaroo.tv/.
Web site: http://www.att.com/http://www.kangaroo.tv/