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Broadcasters and Content Owners Can Increase Revenues With New Differentiated Services

Posted on: Thursday, 30 October 2008, 12:00 CDT

Backchannelmedia, a Boston-based interactive TV technology provider, today released a comprehensive research report that shows television broadcasters and content owners can increase their revenues by offering new, differentiated services. The report, "Achieving Differentiation in an Increasingly Competitive Television Market," is available for download today at http://www.backchannelmedia.com/assets/1/White_Paper_10-08.pdf.

The 20 page white paper is based on a recent survey of 1,849 U.S. consumers conducted by The Parthenon Group. All participants watch television more than once a week, and the survey was complemented by focus group sessions. Along with a detailed landscape of today's television market, highlights of the white paper describe how Backchannelmedia's technology:

-- Creates differentiation for multi-channel video providers

-- Attracts new cable, direct broadcast satellite, or telco subscribers

-- Reduce churn for multi-channel video providers

-- Brings about intuitive integrations of the viewer's TV and Internet habits

-- Optimizes advertisers' ability to target ads to consumers more effectively by providing them with near real-time data to assess and measure ad effectiveness

Dan Hassan, co-CEO of Backchannelmedia, said "Backchannelmedia's technology is the first software and hardware solution to allow for data communications between the television and the Internet. The Backchannelmedia solution provides the experience viewers are seeking and the metrics advertisers have longed for. We allow a path to the additional revenue broadcasters need and the competitive differentiation that will be essential for operators in the years to come."

About Backchannelmedia Inc.

Boston-based Backchannelmedia Inc. (www.backchannelmedia.com) was founded in 2000. Backchannelmedia has developed technology that can be embedded into existing set-top boxes currently found in many TV viewer homes that allows the viewer to forward or "bookmark" their interests from TV to the online world. That interactive technology combined with the Backchannelmedia Portal on the Internet creates a secure link between the TV and Internet platforms. This secure link can be used to create a richer viewing experience for the TV viewer by linking it to content and e-commerce on the Internet.

Backchannelmedia's opt-in solution answers TV viewer concerns for increased online privacy by extending controls to the viewer for the TV experience. Backchannelmedia's patent pending technology can be deployed in consumer electronics equipment, TV sets, over the air receivers, cable head-ends, switched digital video and network DVR technologies, direct broadcast providers, as well as a multitude of devices and delivery providers.

Backchannelmedia's Project New England Market Trials are currently underway, comprised of several broadcast network affiliated television stations in the New England region. Consumers are able to interact with the service through the over the air digital spectrum connected to a Backchannelmedia set top box and DVR. Future deployments into cable, direct broadcast satellite and telco environments are to follow.

Source: Business Wire

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