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KENSHOO SEARCH Integrates With Google Analytics

October 31, 2008

SAN FRANCISCO, October 31 /PRNewswire/ — Kenshoo Ltd. is pleased to announce integration between KENSHOO SEARCH(TM) and the latest version of Google Analytics. Marketers using KENSHOO SEARCH will now be able to access all of their cross channel search marketing data in Google Analytics for enhanced visibility, reporting and analysis. Additionally, KENSHOO SEARCH imports Google Analytics data to enable Search Marketers to optimize SEM spend based on a consumer’s behavior and engagement on a site.

“We’re extremely excited by this announcement from Kenshoo and the new capabilities in Google Analytics. It’s proven that a tight synergy between advertising and merchandising drives better ROI and this relationship enables us to optimize SEM using the rich dataset of Google Analytics,” – Jeremy Post, Sr. Manager of Acquisition Marketing at CafePress, a large user-driven e-commerce site.

KENSHOO SEARCH is an automated end-to-end search marketing platform that is unmatched in depth of features, simplicity of design, and actionable reporting. KENSHOO SEARCH provides exceptional scalability and the ability for online marketers to easily work with millions of keywords. Based on Kenshoo’s unique Quality Management (TM) methodology, the platform makes search marketing more efficient and effective in driving top-line sales and higher ROI. KENSHOO SEARCH is a member of the Google Analytics closed API beta and is one of the first SEM platforms in the world to integrate with the new platform.

Google Analytics is the most popular web analytics platform used worldwide. The newest release of Google Analytics offers a host of enterprise-class features to enable the most sophisticated online marketers to improve their performance. Advanced segmentation, custom reporting and a new API make Google Analytics a true data platform for all types of online businesses.

“After serious consideration and research, we decided to integrate with one of the largest analytics providers in the world. We are excited by the robust features provided by Google and we are working towards full integration as being part of the new Beta API. Google Analytics is a powerful tool that provides key insights and enables a better understanding of online activity. The seamless integration between the two solutions allows KENSHOO SEARCH clients to enjoy the best of both worlds,” says Alon Sheafer, VP of Products and Marketing.

About Kenshoo

Kenshoo (http://www.kenshoo.com/) is the provider of KENSHOO SEARCH, the only 3rd generation end-to-end search marketing platform. Built utilizing the Quality Management(TM) approach, KENSHOO SEARCH enables marketers to optimize every aspect of their campaigns to achieve maximum ROI. Kenshoo’s automation and optimization technology is being used today by ad agencies and advertisers on five continents and in dozens of languages. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.

Kenshoo will be attending Ad:Tech New York on November 3-4, in booth #821. Contact us to arrange a meeting.

   http://www.kenshoo.com/    Contact: Alon Sheafer - VP Products & Marketing   +972(0)37466500   Email: marketing@kenshoo.com  

Kenshoo

CONTACT: Contact: Alon Sheafer – VP Products & Marketing,+972(0)37466500, Email: marketing@kenshoo.com