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SkyData Systems and Marketo Announce Strategic Partnership to Provide New Mobile Lead Management Capabilities

November 3, 2008

SAN MATEO, Calif., Nov. 3 /PRNewswire/ — Marketo, a provider sophisticated yet easy marketing automation software, and SkyData Systems (http://www.skydata.com/), a provider of the first person-centric mobile application, today announced a strategic partnership that provides the first intelligent mobile lead response system. Combining Marketo’s intelligent lead scoring with SkyData’s comprehensive mobile access to complete business information allows sales professionals to receive leads on their smartphone proactively, assess their urgency through intelligent lead scoring, and immediately access a complete data profile of the company and the opportunity before responding to the lead.

Marketo’s solution allows B2B marketing and sales professionals to create, measure, and modify demand generation campaigns without requiring time-consuming implementation, training or IT support. Similarly, SkyData provides complete mobile access to salesforce.com information, integrated with social networks, business profiles, news and location services without IT assistance. Together, the two companies offer a mobile intelligent lead response system that’s easy to use and quick to implement.

“Marketo provides the critical insight that lets sales professionals know which leads require immediate response. By adding intelligent mobile access to complete lead information, the sales rep can follow up more quickly and more effectively,” states Phil Fernandez, president and CEO of Marketo. “SkyData addresses that need with their unique mobile solution.”

“Mobile access to leads is not enough. Marketo’s intelligent lead scoring gives the sales rep the knowledge to know which leads are the most qualified,” said Kevin Nix, CEO and Co-Founder of SkyData Systems. “Knowing which leads to tackle first significantly accelerates time to revenue and improves sales rep productivity.”

About Marketo

Marketo (http://www.marketo.com/) provides B2B marketing automation software that translates marketing spending into revenue. Our award-winning lead management software features email marketing, lead nurturing, lead scoring, and closed-loop reporting capabilities to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Driven by a relentless focus on customer success and the most innovative user experience in business software today, Marketo is emerging as the fastest-growing lead management vendor in the world. Marketo’s on-demand marketing products are easy to buy because they don’t require complex implementation or upfront fees, easy to own because they don’t require IT support, and easy to use without specialized technical skills or significant training. Pricing starts as low as $1,500 a month, and qualified customers who commit to running a production campaign can get started with a free trial that includes set-up, training, and integration.

About SkyData Systems

SkyData Systems (http://www.skydata.com/) is committed to making business and personal data as essential to the mobile smartphone as email and communication is today. Our mission is to deliver the first person-centric, mobile business application – all your personal and business contacts, companies, and information, integrated with the communication features of the smartphone, accessible in one easy to use mobile application. The company prides itself on innovation, and collaboration with its customers and business partners.

SkyData is located in San Mateo, CA. For more information about SkyData, please visit http://www.skydata.com/.

    Media Contacts:     Marketo    Susan Wise    Greenough Communications    eMail: swise@greenoughcom.com    Phone: 650-646-3268 x11     SkyData Systems    Kevin R. Nix,    eMail: kevin.nix@skydata.com    Phone: (650) 378-1287  

SkyData Systems

CONTACT: Susan Wise of Greenough Communications, +1-650-646-3268,ext. 11, swise@greenoughcom.com, for Marketo; or Kevin R. Nix of SkyDataSystems, +1-650-378-1287, kevin.nix@skydata.com

Web site: http://www.skydata.com/




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