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CEVA SATA IP Deployed in Freescale’s PowerQUICC II Pro Communications Product Line

November 3, 2008

SAN JOSE, Calif., Nov. 3 /PRNewswire-FirstCall/ — CEVA, Inc. ; , a leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores for mobile handsets, consumer electronics and storage applications, today announced that Freescale Semiconductor has licensed and deployed CEVA’s latest generation Enterprise SATA Intellectual Property (IP) within its product line, including their MPC8315E PowerQUICC II Pro Communications Processor family.

(Logo: http://www.newscom.com/cgi-bin/prnh/20051010/CEVALOGO )

The MPC8315E communications processor family enables a wide range of feature-rich applications that make the digital home experience easier, richer and safer. The cost-effective MPC8315E processor meets the requirements of several small office/home office (SOHO) applications including consumer network attached storage (NAS), digital media server, residential gateway, WLAN access point, printing, and industrial control.

CEVA’s advanced Enterprise SATA solution with Native Command Queuing (NCQ) acceleration substantially reduces software overhead in Freescale’s communications processors and delivers the high-performance levels required for high bandwidth SOHO applications.

“CEVA’s Enterprise Serial ATA Controller and PHY helps Freescale deliver world class products featuring silicon-proven, high performance SATA interfaces,” said Nikolay Guenov, portfolio manager within Freescale’s Networking & Multimedia Group, Freescale Semiconductor. “Our PowerQUICC II Pro MPC8315E processor with integrated SATA positions Freescale well for success in residential/SOHO markets.”

“Today, the SOHO and consumer storage markets are experiencing rapid growth and Freescale’s PowerQUICC II Pro family of processors are at the leading edge in terms of performance, features and configurability,” said Paddy McWilliams, Product Marketing Director, Communications Division at CEVA. “By integrating our mature and silicon proven SATA PHY and Controller technologies into their PowerQUICC II Pro product line, Freescale offers high-performance, network-enabled media distribution and storage functionality in a highly-integrated, affordable product for these burgeoning markets.”

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is a leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores for mobile handsets, consumer electronics and storage applications. CEVA’s IP portfolio includes comprehensive solutions for multimedia, audio, voice over packet (VoP), Bluetooth and Serial ATA (SATA), and a wide range of programmable DSP cores and subsystems with different price/performance metrics serving multiple markets. In 2007, CEVA’s IP was shipped in over 225 million devices. For more information, visit http://www.ceva-dsp.com/

CEVA, Inc.

CONTACT: Richard Kingston of CEVA, Inc., +1-408-514-2976,richard.kingston@ceva-dsp.com; or Mike Sottak of Wired Island, Ltd.,+1-408-876-4418, mike@wiredislandpr.com, for CEVA, Inc.

Web site: http://www.ceva-dsp.com/




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