November 3, 2008
AOL’s BlackVoices Launches ‘BV Power List’ Blog
BlackVoices, http://www.blackvoices.com, announced the launch of BV Power List, a new blog that provides men with tips on how to succeed at work, home and play in order to make their own power moves in their daily life. A key feature of the new blog, http://www.blackvoices.com/blogs/category/power-list, is the editors' weekly pick of the top five industry leading African-American influencers. The first BV Power List consists of Barack Obama, Tyra Banks, Tyler Perry, Magic Johnson and Mellody Hobson. BlackVoices is the No. 1 online destination for African-American news, culture and community in terms of unique visitors, according to the September 2008 comScore Media Metrix report.
The BV Power List blog is supported by AOL's digital advertising business, Platform-A, http://www.platform-a.com, which will continue to offer relevant advertising opportunities in both display advertising as well as content-targeted links on the website.
"At a time when we could be electing our first African-American President, we felt it was important to bring attention to other influential people of color from across America's most dynamic industries," said BlackVoices' Director Tariq Muhammad. "We feel our first five Power List members really represent the leadership within the black community."
Content on the site will include galleries of the past and present Power List movers, and readers will be able to create their own ranking of the weekly top five BV Power List candidates and see how their list compares to the most popular rankings.
AOL's BlackVoices, http://www.blackvoices.com, is the No. 1 online destination for African-American news, culture and community and has been for all of 2008(1). With more than 5 million unique visitors, according to the September 2008 comScore Media Metrix report, this service features original stories and programming areas including News, Sports, Work & Money, Lifestyle, Entertainment and Community, in addition to some of AOL's most popular blogs: Style Spotter, Entertainment Newswire, BV Buzz, Casually Obsessed and More than Words.
AOL is a global Web services company that operates some of the most popular Web destinations, offers a comprehensive suite of free software and services, runs one of the largest Internet access businesses in the U.S., and provides a full set of advertising solutions. A majority-owned subsidiary of Time Warner Inc., AOL LLC and its subsidiaries have operations in the U.S., Europe, Canada and Asia. Learn more at AOL.com.
(1) comScore Media Metrix, 2008