Strata Enhances Digital Product With Direct Links to Microsoft’s Atlas Enterprise Application
Strata Marketing, Inc., which sells and supports a full suite of software for end-to-end connection between media buyers and sellers, this month will begin offering buyers integrated access to Microsoft Advertising technologies.
The integration of Microsoft’s Atlas Enterprise application, part of the Microsoft Advertiser Suite, the industry’s premier advertising platform for advertisers and agencies, with Strata’s core Digital module was fast-tracked in October. With Microsoft Advertising technologies fully incorporated into Strata’s Digital product, advertising agencies will no longer need to spend time downloading and importing reports about digital placements–allowing them to be more efficient in analyzing the full impact of their campaigns.
Strata’s Buy Management System (SBMS) Digital product was introduced this summer and provides a comprehensive suite of tools for planning, buying, stewardship, optimization and billing across all forms of digital media, including online display, search, mobile and in-game advertising. The integration of Microsoft’s Atlas Enterprise application enhances this product for Strata’s clients. Strata serves nearly half of all media buying firms, with its applications on more than 5,000 desktops at more than 900 agencies, and the company’s end-to-end software also is used on more than 8,000 media seller desktops. Strata also is a market leader in providing invoice reconciliation and payment designed specifically for the digital landscape.
“Microsoft Advertising is committed to providing agencies and advertisers the ability to integrate our advertising solutions with leading solutions from other solution providers,” said Ryan Mackle, director, display sales product management, Advertiser and Publisher Solutions, Microsoft Corp. “The integration of Microsoft’s complete menu of advertiser services and Strata’s SBMS Digital suite of planning tools creates a powerful combination.”
“Strata has become the dominant name in customized media management, and with the integration of key tools like Microsoft’s Atlas Enterprise application, we’re making the buying experience even more seamless for the thousands of buyers already using our product suite,” said John Shelton, President of Strata Marketing. “Our product suite is unique in its ability to grow and evolve to keep pace with the ever-changing digital landscape because it is built on the same modern technology platform as products like Microsoft’s Atlas Enterprise application. That helps our agency clients remain more nimble and efficient in delivering the best value for their own clients.”
Strata’s software helps clients buy all media types including cable, broadcast, newspaper, radio and outdoor, and increasingly, the industry’s more advanced interactive advertising solutions more efficiently. Within a short time, Strata has become a dominant name in customized media management with steady growth, proven products and increasing market share among agencies of all sizes, and now works with nearly half of all media buying firms.
About Strata Marketing, Inc.
Founded in 1983, Strata Marketing, Inc. serves the media industry with software solutions for media buying and advertising sales. In addition, Strata offers custom software development through its Spot Buy Spot division. As a leader in electronic commerce for the media industry, Strata has been selected to build TVB ePort, and to supply the industry with low-cost, popular services like TVInvoices.com and RadioInvoices.com. The Chicago-based company currently services more than 1,200 clients and 13,000 individual buyers and sellers in the United States and Canada. Strata is owned by Comcast Cable. For more information, visit www.stratag.com.