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Thousands of Attendees Come Together at Dreamforce 2008 As Salesforce.Com Defines Cloud Computing for the Enterprise

November 3, 2008

SAN FRANCISCO, Nov. 3 /PRNewswire-FirstCall/ — Salesforce.com , the enterprise cloud computing company, today kicked off its sixth annual Dreamforce Conference at Moscone Center in San Francisco. With thousands of people in attendance, Dreamforce brings together the global salesforce.com community of customers, partners, developers, industry luminaries and employees to share best practices and propel the cloud computing industry forward.

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“The excitement surrounding Dreamforce 2008 signals something big — The End of Software,” said Marc Benioff, chairman and CEO of salesforce.com. “Dreamforce gives customers, partners and the rest of our community the opportunity to meet, share their successes, and collectively set the agenda for enterprise cloud computing.”

Salesforce.com made several significant new technology, partnership and product announcements at Dreamforce 2008.

Force.com Sites — Bringing the Power of Force.com to Every Web Application and Web Site

Salesforce.com today unveiled Force.com Sites, a new capability of the Force.com platform that will allow customers to run their Web sites in salesforce.com’s cloud. Force.com Sites will give customers the power to publish Force.com data and applications to any Web site, extending their reach to new users on intranets, external Web sites, and online communities. Like all salesforce.com services, Force.com Sites runs entirely in the cloud without the cost and complexity of traditional software. Force.com Sites is now available in developer preview at http://developer.force.com/.

Force.com for Facebook: Where Social Meets the Enterprise

Salesforce.com and Facebook, the world’s largest online social community, today introduced a new suite of tools to marry next-generation business productivity applications to the interpersonal power of social networks. The new offering — Force.com for Facebook — is designed to foster a global development community for Facebook’s 120 million users and salesforce.com’s 100,000 developers. The move makes Facebook an ‘enterprise-friendly’ platform for global enterprises and individual entrepreneurs worldwide and puts salesforce.com at the forefront of business applications for social computing.

Force.com for Amazon Web Services: New Tools to Better Enable Developer Success

Salesforce.com today announced a new offering, Force.com for Amazon Web Services, to extend the power of cloud computing to even more enterprises. With Force.com for Amazon Web Services (AWS), enterprises, ISVs and developers can build powerful new business applications and run them entirely in the cloud, leveraging both the database, logic and user interface features of Force.com and the storage and compute capabilities of Amazon S3 and Amazon EC2 services. Through Force.com for AWS, developers can access these services from within the Force.com platform to build applications that seamlessly span both clouds. The capabilities made possible through Force.com for AWS will accelerate the creation and adoption of new kinds of applications in the enterprise that take full advantage of cloud computing.

Salesforce CRM: More Innovation, Delivering More Success

Salesforce.com today redefined CRM with Salesforce CRM’s powerful cloud computing approach. Currently, Salesforce CRM is helping more than 47,700 enterprises and 1.1 million subscribers better serve their customers without any of the cost, risk or complexity of traditional, on-premise software. With more than 50 new features, Salesforce CRM Winter ’09 enables companies of all sizes to manage their customer interactions across sales, marketing, and customer service. Customers have embraced these new technologies and are receiving extended value and new levels of success from their CRM deployments. Built on the Force.com platform, Salesforce CRM is the fastest, most flexible CRM service on the market today.

About salesforce.com

Salesforce.com is the enterprise cloud computing company. The company’s portfolio of SaaS applications, including its award-winning CRM, available at http://www.salesforce.com/products/, has revolutionized the ways that customers manage and share business information over the Internet. The company’s Force.com PaaS enables customers, developers and partners to build powerful on-demand applications that deliver the benefits of multi-tenancy across the enterprise. Applications built on the Force.com platform, available at http://www.force.com/, can be easily shared, exchanged and installed with a few simple clicks via salesforce.com’s Force.com AppExchange marketplace available at http://www.salesforce.com/appexchange/.

As of July 31, 2008, salesforce.com manages customer information for approximately 47,700 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM”. For more information please visit http://www.salesforce.com/, or call 1-800-NO-SOFTWARE.

Copyright (c) 2008 salesforce.com, inc. All rights reserved. Salesforce and the “no software” logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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Salesforce.com

CONTACT: Katy Dormer of salesforce.com, +1-415-901-8595,kdormer@salesforce.com

Web site: http://www.salesforce.com/




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