November 3, 2008

AlertSite Gives Online Retailers the Tools to Prepare for Holiday Web Traffic

While the current economic crisis continues to impact consumer confidence and holiday sales remain uncertain, the e-commerce sector is anticipating a more promising shopping season. A recent Harris Interactive(R) survey indicates that although consumers anticipate spending less, 37 percent will do their shopping online this year, to find better deals and/or to save money on gas. According to AlertSite(R), this presents a golden opportunity for online retailers to capture new revenue and secure new long-term, loyal customers.

Today, AlertSite, the leading provider of Web performance management solutions, announced that it is partnering with online retailers to prepare their Web sites for the expected increase in online traffic. With the introduction of their Holiday Web Survival Kit, AlertSite is offering a way for new online merchant customers to test, monitor, and improve Web performance just in time for the start of the holiday shopping season. The limited-time offer includes free trials of AlertSite's Web Site Performance Transaction Monitor and ServerAgent, 50 percent off an On-Demand Load Test, and a free one-hour consultation with an AlertSite performance expert to discuss a retailer's individual needs and determine the best approach for enhancing the user experience of a merchant's Web site. Interested retailers can visit or contact AlertSite directly at 1-877-302-5378 for more details and to sign up for the Holiday Web Survival Kit.

"Although sales predictions are lower this year, they still represent an increase in expected Web traffic that we want to be sure retailers are ready to handle," says Ken Godskind, Chief Strategy Officer for AlertSite. "We decided to launch this promotional offering because we understand how critical this time of the year is for retail sales, especially with current economic conditions jeopardizing business. Our holiday package gives retailers the opportunity to learn how our products can help them convert holiday shoppers into loyal customers and save them up to 50 percent off their current Web performance costs."

AlertSite's solutions include DejaClick(TM), the first-ever inside-the-browser Web performance monitoring system. This tool allows online retailers to monitor the typical user experience on their Web site, click by click. It automatically records and measures crucial Web performance metrics to assure retailers that each element of their Web site is functioning properly, and generates real-time alerts if page errors or performance problems occur.

AlertSite's ServerAgent monitors retailers' internal server processes, helping them quickly identify system failures and optimize their Web performance and service delivery. Regular reports give retailers complete visibility into their online environment.

On-Demand Load Testing allows retailers to test the limits of their Web applications to ensure their systems will perform optimally under the heaviest anticipated loads during the holiday season.

In addition to critical performance monitoring and load testing, Godskind suggests that online retailers:

-- Continuously monitor key store functions, including the home page, site search function, product catalog, checkout process, login, and order confirmations.

-- Perform a load test early in November based on expectations for the peak shopping season. The testing will demonstrate how the site behaves under high user demand, permitting time for analysis and necessary adjustments before the actual event.

-- Have a back-up plan should an outage occur. Rather than showing customers a standard error message, create a branded page with a more personalized or humorous message about the site being temporarily down.

"Our solutions help e-stores understand site scalability, availability and performance, three critical factors to avoid errors, downtimes, or any other potential costly issues," says Godskind. "AlertSite is committed to ensuring quality customer service and rapid response time to help retailers see the most results from this profitable time of the year."

For more information on the Holiday Web Survival Kit, please visit or call 1-877-302-5378 and mention the Holiday Package. The special offer runs until December 31, 2008.


AlertSite is a leading provider of Web performance management solutions that ensure a customer's Web-based services and applications are always available and running at peak performance. More than 2,300 customers worldwide rely on AlertSite to understand and enhance the end-user Web experience, including Rooms To Go, Purina Mills, Sierra Trading Post, and Vermont Teddy Bear. Visit