November 3, 2008

Safelite AutoGlass Encourages Customer Safety and Comfort With State-of-the-Art Technician Profile E-Mail

Safelite AutoGlass, the nation's largest vehicle glass repair and replacement company, recently unveiled its technician profile e-mail, a tool created to provide an additional level of comfort and safety for its more than 3.2 million customers nationwide.

Once a customer has scheduled an appointment with Safelite and provides his or her e-mail address, the customer receives an e-mail containing the name, brief bio and photo of the technician who will perform the service. The e-mail also provides a quote for the service requested, along with the estimated time of service and location.

"We wanted to provide our customers with information about the certified technician that would visit their homes or offices, providing peace of mind that the technician performing highly technical work on their valued possessions is both capable and trustworthy," said Jennifer Kielmeyer, web and emerging technologies, strategic marketing manager for Belron US, parent company of Safelite.

Customers will receive the technician profile e-mail whether they have scheduled service online or over the phone, providing they have given their e-mail address. Implementation of this service began in May and nearly 1,000 e-mails have been distributed to consumers since then.

A recent survey conducted by Safelite found that 80 percent of respondents liked the e-mail they received and 85 percent said they felt more comfortable with the technician coming to their home once they had received the e-mail.

"I appreciated the photo of the technician so that I knew the person who was taking my car key was the proper person to have it," said one Safelite customer.

Eighty-eight percent of respondents felt the job would be done properly and professionally after receiving the e-mail, and many respondents commented they liked seeing the photo of their technician before he or she arrived at their home.

The technician profile e-mail will be rolled out to all Safelite customers during 2009.

About Safelite AutoGlass

Safelite AutoGlass, founded in 1947, is the nation's leading provider of vehicle glass repair and replacement services, providing mobile service for more than 90 percent of the U.S. population in all 50 states. A subsidiary of Columbus, Ohio-based Belron US, Safelite AutoGlass serves more than 3.2 million customers each year through its company-owned operations. For more information, visit

About Belron US

Belron US, a subsidiary of Belron SA, is a multi-faceted vehicle glass and claims management service organization based in Columbus, Ohio. The company is composed of three major business operations that include vehicle glass fulfillment services, operating under the trade names Auto Glass Specialists(R), Diamond Triumph Glass(TM), Elite Auto Glass(TM) and Safelite AutoGlass(R); windshield manufacturing; and Safelite Solutions(R) which offers fleet and insurance claims management services. The company employs more than 9,000 people throughout the United States.

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 Contact: Jenny Cain 614/210-9460 614/354-0553 (mobile) Email Contact

SOURCE: Safelite AutoGlass