November 4, 2008

Fleming’s Prime Steakhouse & Wine Bar Tastes Mobile Web Success With Where 2 Get It

Where 2 Get It, Inc., a leading provider of mobile and Web location-based services that drive consumers into local businesses, announced that Fleming's Prime Steakhouse & Wine Bar has selected its Mobile Web Locator as a key component of Fleming's new mobile presence.

The Where 2 Get It Mobile Web Locator is part of a comprehensive mobile project implemented by Direct Partners of Los Angeles. The relationship between Direct Partners and Where 2 Get It was established by OSI Restaurant Partners, LLC, parent company of Fleming's. Where 2 Get It Business Locators are used by OSI's portfolio of brands including Fleming's, Outback Steakhouse, Carrabba's Italian Grill, Bonefish Grill, Roy's Hawaiian Fusion Cuisine, Lee Roy Selmon's, and Cheeseburger in Paradise.

"When designing the mobile platform for the 'Fleming's 100,' their award-winning list of 100 wines served by the glass, adding the mobile restaurant locator was a strategic extension of functionality that would enhance the customer experience," said Greg Kaufman, Senior Manager, Interactive Technology, at Direct Partners.

The site,, can be accessed using Web-enabled handheld devices or mobile phones. Consumers can view wine labels and robust descriptions of each of the 100 wines that make up the "Fleming's 100," menu information, and location search by zip code providing each restaurant's contact information. The site premiered at the Aspen Food and Wine Classic in June to rave reviews and continues to receive heavy traffic, with 25 percent of visitors directly accessing the mobile site and 75 percent being directed from search.

"No matter where our guests are traveling, they are now able to find the nearest Fleming's, as well as the perfect wine to round out their dining experience, quickly and easily," says Marian Jansen op de Haar, Director of Wine for Fleming's.

Kaufman noted Where 2 Get It's ability to move quickly in the integration and development cycle, enabling an extremely fast time-to-market that ensured the mobile locator's successful debut to a discriminating audience at the Food and Wine Classic.

The site features an HTML form submission from Fleming's site back to Where 2 Get It servers which host the search results page. Kaufman noted that the choice of a simple RESTful data submission was selected for its expediency in getting the project off the ground, and that future projects will tap more sophisticated API solutions from Where 2 Get It.

"We have earned a reputation as a strategic solutions resource that makes it easy for our clients to work with one vendor for all of their locator needs. A perfect example of this is how we manage the Web-based locator data for a client like Fleming's so it's an easy and logical transition for us to provide it on mobile devices for them as well," said Manish Patel, Founder and CEO of Where 2 Get It.

Direct Partners is a referral partner for Where 2 Get It. Direct Partners is located at 4755 Alla Road, Marina del Rey, California 90292; can be reached by phone at (310) 482-4200; and can be found on the web at

About Where 2 Get It

Since 1997, Where 2 Get It, Inc.'s location based services have helped consumers find products and services, online and locally. The company offers comprehensive Web-based dealer locator and product locator technology for manufacturers, as well as Web- and mobile-based store locator and zip code locator technology for retail stores and restaurants. Where 2 Get It also offers local search services including search engine marketing (SEM), search engine optimization (SEO) and local submission. Where 2 Get It has more than 550 clients worldwide including Bostich, Columbia Sportswear Company, Hoover, Lane Furniture, Office Depot, Inc., Outback Steakhouse, Rockport, Seiko, Sony and Viewsonic. The company was recently named a California Top 100 Diversity Owned Business by For more information, visit