Scandinavian Design Online Sees Eight Percent Increase in Online Conversions With EV SSL Certificates From VeriSign
VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure services for the networked world, today announced that Scandinavian Design Online AB, one of the first Swedish companies to adopt Extended Validation (EV) Secure Sockets Layer (SSL) Certificates, has seen an eight percent increase in online conversion rates. With over 60 percent of the world’s Internet population using the latest versions of Web browsers that support EV SSL*, Web users are better protected against cyber crime and are more confident when shopping online — as demonstrated with Scandinavian Design Online AB www.scandinaviandesigncenter.com.
VeriSign’s EV SSL Certificates cause green address bars to display in compatible Web browsers, which offers immediate reassurance that the visitor has reached a site whose authenticity has been verified by VeriSign. The green address bar makes it easy for consumers to know that they are at a secure Web site, and helps to defeat online criminals who use false Web sites to acquire personal information illegally.
Scandinavian Design Online AB, which is one of the world’s leading Web sites for sales of furniture, home decor, and outdoor furniture, was one of the first businesses in Scandinavia to begin using this type of security solution.
“Trust is of paramount importance when selling online and the more expensive a product is and the distance involved when shopping online then trust becomes key,” says Joergen Boedmar, CEO, Scandinavian Design Online AB. “As we have customers across the world and not only in Sweden, we can not afford not to be trusted and consequently we have to do our utmost to increase trust levels to a maximum. EV SSL allows us to demonstrate our authencity and thus customers and prospects know that they can trust us.”
“Consumers have to trust the sites they visit, and they must be able to log on, place orders and make purchases without the fear of their personal information falling into the wrong hands,” said Bob Cortale, vice president of SSL sales for VeriSign. “By deploying VeriSign EV SSL protection, Scandinavian Online Design is able to tell their customers that they’ve come to the right place — an assurance that is invaluable in today’s online environment.”
As the most respected and trusted SSL authority on the Web, VeriSign is the EV SSL Certificate provider of choice for more than 6,000 Internet domains, representing greater than 75 percent of the entire EV SSL Certificate market worldwide.** In fact, over 95 percent of the Fortune 500 and 96 of the world’s 100 largest SSL-using banks secure their sites with SSL Certificates sold by VeriSign**. To learn more about VeriSign EV SSL, visit http://www.verisign.com/EV-SSL. To read the Scandinavian Design Online case study, visit www.verisign.com/sdo
*Source: IDC press release, June 25, 2008
** Includes VeriSign’s subsidiaries, affiliates and resellers.
VeriSign, Inc. (NASDAQ: VRSN) provides digital infrastructure services that enable and protect billions of interactions every day over the world’s voice, video, and data networks. More news and information about the company can be found at www.VeriSign.com
Statements in this press release, other than historical data and information, are forward-looking statements according to the definition of this concept stated in section 27A in the 1933 Securities Act and Section 21E in the 1934 Securities Exchange Act. These statements involve risks and uncertainties that could make VeriSign’s actual results deviate from what is stated or indicated by such future predictions. The potential risks and uncertainties include, among other things, uncertainty about future income and profitability, and potential fluctuations in quarterly results resulting from factors such as VeriSign’s inability to successfully develop and market new products and services, and customer acceptance of products and services, including VeriSign’s Extended Validation SSL certificates and solutions; the possibility that the new services presented by VeriSign do not result in more customers, profit or income; and increased competition and market pressure. More information about potential factors that might affect the company’s activities and financial results is included in VeriSign’s reports to the Securities and Exchange Commission, including the company’s Annual Report on Form 10-K for the year ending December 31, 2007, and quarterly reports on form 10-Q. VeriSign does not undertake to update any predictions of performance after the date of issuance of this press release.
Copyright2008 VeriSign Sweden AB. All rights reserved. VeriSign, the VeriSign logo, VeriSign Secured, the Checkmark Circle logo, and other trademarks, service marks and motifs are registered or unregistered trademarks belonging to VeriSign, Inc. and its subsidiaries in the United States and other countries. All other trademarks are the property of their respective owners.
SOURCE: VeriSign, Inc.