November 5, 2008

Samsung Launches Social Networking Site for Their Washers and Dryers: Moms Like Us

Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, announces the launch of Moms Like Us, an online social network for their Washers and Dryers that celebrates "Life, Laundry and the Pursuit of Cleanliness."

Developed by Cheil USA Interactive Group, the site balances product information and social media. Participants can enter a sweepstakes to win a Washer and Dryer set, post and respond to messages, start their own groups within Moms Like Us, and take part in building Laundry-Pedia, an encyclopedia of laundry tips.

Along with product information, the site features four "Samsung Moms." These moms are among a group of families that were given a new Samsung Washer and Dryer and asked to share their thoughts and user experiences.

"This is an exciting opportunity to launch a product line like this," said Peggy Ang, VP of Marketing Communications at Samsung Electronics America. "I'm amazed and delighted by the response to our Washers and Dryers. It's great to see both moms and dads alike interacting and sharing tips. I am very excited to see how the Moms Like Us network develops."

Moms Like Us also features blog posts from Ree, The Pioneer Woman. She describes herself as "The wife of a rugged cattle rancher, the mother of four spirited children, all living on a cattle ranch in the middle of nowhere." Her fresh perspective on being a modern mom is a perfect fit for this social media network.

Cheil's Interactive Creative Director, Ann Marie Mathis states, "We found that women often turn to a friend for advice when making purchase decisions. Since they are already researching products online, and many times looking to blogs for guidance, we offered a solution that engaged real people using the products rather than just a product-focused destination."

The site launched in August and has seen its membership rise to over seventeen thousand people. "We're really encouraged to see just how much the site has taken off and we look forward to seeing the community grow."

Please give us your take on life, laundry, and the pursuit of cleanliness at Moms Like Us.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit for more information.

About Cheil USA

Established in 1992, Cheil USA is the North America Regional Headquarters of Cheil Worldwide -- the 16th largest advertising agency in the world -- headquartered in Seoul, South Korea. Based in Ridgefield Park, New Jersey, Cheil USA has North American locations in Dallas, Texas; Irvine, California; Toronto, Canada; and Mexico. Through Idea Engineering, Cheil Worldwide is a full-service communications agency specializing in creative, media, interactive, promotions and event marketing.


 CONTACT: KC Choi Cheil USA Phone: (201) 229-4791 E-Mail: Email Contact

SOURCE: Samsung Electronics