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Redux Beverages and Cocaine Energy Drink Partner With Xonxon Media and Temple Studios for an Online Band Competition to Find the Best New Rock Band in the World

November 5, 2008

Redux Beverages and its popular energy drink, Cocaine, today announced that it is hosting a major new online band competition “Cocaine Rocks” on the energy drink’s social website http://drinkcocaine.ning.com/.

The competition is an online contest where up-and-coming bands can upload their three (3) best songs, along with band photos and information to the site and have members of the Cocaine Energy drink social site vote for the top band with the winner receiving great prizes including a chance to tour with a major rock band, an opportunity to record at Temple Studios in Los Angeles and more.

Bands can begin submitting their songs today and beginning on January 1st, 2009 through February 28th, 2009, registered members of the Cocaine Social Network will be given the opportunity to vote for their favorite band. Redux Beverages will then announce the top ten (10) voted bands on their website as the Contest semi-finalists.

Each semi-finalist will be judged by a panel of music industry experts. Semi-finalists will be judged according to the following equally weighted factors: Creativity, Originality, Quality of Work, and Overall Composition. During the judging period, from March 1, 2009 until March 15th, 2009, Redux Beverages will feature the semi-finalists on the Cocaine website and MySpace. The Grand Prize Winner will be announced on March 20th, 2009.

“There is a tremendous amount of undiscovered musical talent out there that deserves to be experienced and discovered,” said Raymond Herrera, Partner and Vice President of Worldwide Marketing for Redux Beverages. “We know it is difficult for up and coming bands to find a way to get visibility so this is a great opportunity to offer them a chance to record in a state of the art recording studio, tour with a major band, win prizes and gain new fans.”

The Grand Prize winner will receive a recording contract from XonXon Media and an all-expense paid trip to record at Temple Studios, LLC in Los Angeles, CA (owned by Raymond Herrera of Fear Factory/Arkaea and B-Real of Cypress Hill) as well as free gear and music equipment and a chance to tour with a world famous rock band (soon to be announced). Each entrant for the contest will also receive a free T-shirt. For more information on the contest and rules visit http://drinkcocaine.ning.com/

“The internet is a great way to get music out to new fans and we are excited to partner with XonXon and Temple Studios to support and foster young talent that might not otherwise be discovered,” said Hannah Kirby, CEO of Redux Beverages. “Through our globally active social site, this contest will expose new bands to hundreds of thousands of fans of Cocaine Energy.”

At http://drinkcocaine.ning.com/ users can upload user created content, communicate with other people who love Cocaine Energy, view videos and blogs and more.

For more information about the band contest or to order the drink visit http://www.drinkcocaine.com/.

About Redux Beverages

Redux Beverages LLC, founded in 2006, manufactures one of the three most-talked about energy drinks on the market – Cocaine Energy. In addition, Redux recently added Brawndo: The Thirst Mutilator (the fictional drink in the cult-hit Mike Judge comedy, “Idiocracy”) to its product lineup. The company is also working on new products that promise to be equally as innovative and irreverent as its current popular brands. Redux currently markets its products in selected urban markets throughout the United States and in 20 countries worldwide.

For more information visit www.drinkredux.com.

About Temple Studios

Temple studios, located in Chatsworth California is owned and operated by B Real (Cypress Hill) Raymond Herrera (Fear Factory, 3volution Productions) and Laddie Ervin (3volution Productions). The studio opened in the ’80s as Cornerstone Studios and was often the studio of choice for top selling musicians such as Fleetwood Mac, Tom Petty and Vince Neil. In 2006 B Real teamed up with Herrera and Ervin’s to make the studio the new home for their respective production companies, Audio Hustlers and 3volution Productions.

About Xonxon

Xonxon is a consumer media company owned by Raymond Herrera (Fear Factory, 3volution Productions) and Laddie Ervin (3volution Productions). Established in 2006, Xonxon releases home video, music and related merchandise worldwide through a distribution agreement with Koch Entertainment.




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