November 5, 2008
Internet Boosts Retailers’ Holiday Sales
Internet shopping may be the one bright spot for U.S. retailers this holiday season, a marketing analyst said.
The Internet is "the only place where you can go for an optimistic outlook," Nita Rollins of Resource Interactive told USA Today.
"The brick-and-mortar retailers who haven't made online a priority are going to be most challenged this holiday," said Matt Poepsel at Gomez, a Web site monitoring firm.
"If their attention wasn't on the Web before, it certainly is now," he said.
Apparel may be a case in point. While Gap, Old Navy and Banana Republic turned in a combined double digit drop in sales in September, Internet sales at Gap Inc. grew 50 percent from 2005 through 2007.
Online sales at the Gap are expected to top $1 billion this year, accounting for 6 percent of its total sales, the newspaper said.