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United Online Promotes Steven B. McArthur to President of Classmates Media Subsidiary

November 5, 2008

United Online, Inc. (Nasdaq: UNTD), a leading provider of consumer products and services over the Internet, today announced the promotion of Steven B. McArthur, 41, to President of its Classmates Media Corporation subsidiary that provides online social networking services and online loyalty marketing services.

McArthur joined United Online in August 2007 as President of the company’s Classmates Online subsidiary, which includes the Classmates social networking Web site in the U.S. and Canada as well as social networking Web sites in Europe under the StayFriends and Trombi brands. In his new role, McArthur assumes the additional operating responsibility for the company’s MyPoints.com, Inc. subsidiary, a provider of online loyalty marketing services. MyPoints Co-President John Fullmer will report to McArthur under the new operating structure.

“Steven’s leadership has established an operating discipline at Classmates Online that has delivered exceptional results,” said United Online Chairman, President and Chief Executive Officer, Mark R. Goldston. “Important accomplishments at Classmates during Steven’s tenure include strong growth in social networking pay accounts, implementation of a new Web site design, the successful introduction of several key marketing campaigns and Web site features, increased site traffic and creation of user-generated content among both free and pay members, and outstanding growth in our European Web sites.”

“We have a number of marketing projects underway that are designed to pursue potential synergies from the similar demographic profiles of Classmates and MyPoints members,” Goldston added. “Considering Steven’s track record at Classmates and throughout his career, I am confident he will do a great job championing this important initiative and providing leadership of the combined entity in his expanded role.”

Prior to joining Classmates Online, McArthur served as President of North American operations for Expedia, a leader in online travel with a portfolio of Internet brands including Expedia, Hotels.com and Hotwire. McArthur has also served as Executive Vice President of Web properties for AOL, where he provided leadership to AOL Web properties such as Netscape.com, Mapquest.com and AOL Instant Messenger. He began his tenure at AOL as President and Chief Executive Officer of AOL Canada.

Previously McArthur served in a variety of executive leadership roles for Maple Leaf Foods, one of Canada’s largest food processing companies. He began his career at Bain & Company, a global leader in strategy consulting services, where he advised clients in the technology, travel, health care and financial services industries.

McArthur earned a Bachelor’s degree in Economics from Queen’s University, Belfast, and an MBA from Harvard University.

About United Online(R)

United Online, Inc. (Nasdaq: UNTD) is a leading provider of consumer products and services over the Internet, where the company’s brands have attracted a large online audience that includes more than 60 million registered consumer accounts. The company’s floral and related offerings include products and services for consumers and retail florists, as well as for other retail locations offering floral products and services, in the U.S., Canada, the United Kingdom, and the Republic of Ireland. The floral business utilizes the highly recognized FTD (www.ftd.com) and Interflora (www.interflora.co.uk) brands, both supported by the Mercury Man logo that is displayed in approximately 45,000 retail floral shops worldwide. The company’s Classmates Media services include online social networking (www.Classmates.com) and online loyalty marketing (www.MyPoints.com) in North America. Classmates Media also operates online social networking Web sites in a number of European countries. The company’s Communications services include value-priced Internet access and email provided by NetZero (www.netzero.com) and Juno (www.Juno.com).

Headquartered in Woodland Hills, CA, United Online operates through a global network of locations in the U.S., Canada, the United Kingdom, Germany, and India. More information about United Online is available on the company’s Web site located at: www.unitedonline.com.

Cautionary Information Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements include, but are not limited to, statements about the company’s proposed marketing initiatives and potential synergies between Classmates Online and MyPoints.com. Potential factors that could affect the company’s business, financial condition and results of operations include the company’s failure to achieve expanded marketing opportunities, synergies and other benefits or to implement any or all planned marketing initiatives, as well as other factors described in the company’s annual and quarterly reports filed with the Securities and Exchange Commission (http://www.sec.gov), including, without limitation, information under the captions “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors.”




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